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The mistaken marketing mantras you should steer clear of

As the first quarter of 2015 is done, it is now time tore-evaluate your marketing techniques and strategies. If there are faults in your marketing techniques then it is the right time to make amends. Many small and medium business owners go ahead with online marketing strategies without careful research.

 approach clients

Naturally, they do not reach their targets or get more customers online. You have to analyze the potential of different online marketing trends and techniques before utilizing them. This year, avoid the common pitfalls of online marketing and implement well-planned strategies.

Lack of proper planning

 Online marketer

Your yearly goals should be divided into several small achievable goals. Online marketers should set targets everyday and every week. This will help them keep a track of all the marketing tools in use and compare results, rate of conversion and successful sales. If you do not plan your goals and create a layout for achieving those goals it will cost you dearly.

For making an online marketing plan you will have to understand and evaluate your market. The next important task is to write down the main marketing objectives. Once you have finalized the marketing objectives then you will be able to draw up a plan for achieving the targets.

Not aiming at helping others

 Double exposure of businessman standing area of refinery

The ultimate motto of your marketing plans should be to help others reach their dreams. As they reach their dreams you will reach your targets. This is a marketing mantra followed by most successful businessmen and they always turn their passion into a business.

You have to find a way to engage your customers into an on-going conversation. You must emerge as a leader and show your consumers a cost effective way of getting rid of their troubles. Help them aspire for being their best and they will be more inclined to check out your offerings.

Not getting true meaning of branding


Some business owners consider bullying to be a synonym of branding. If you are using your logo one every possible blank space and expecting people to recognize your company, you are making a serious mistake. Branding is a technique of evoking positive emotions and earning the trust of consumers. Think about the image of your brand and what purpose your brand is serving. Your logo, color scheme and customer care services, all have to evoke the image you want to portray.

Too much or too less content

 consistent, compelling content

Content marketing is the best way of making your brand and name recognizable. For this purpose you have to create and continuously generate relevant content on different topics. If you are an owner of ecommerce platform then you will have to give proper description with every product. Online marketers should also pay attention to generating content that offers useful information, motivates and inspires the buyers. Useless and irrelevant content with no information can give your brand a bad reputation.

Lack of consistency in approach

 Target audience

You need to find new and innovative ways of engaging your customers but at the same time you should also be consistent. Suppose you post an incredible article or post which gets huge number of shares and likes but after that you give a long gap. Post everyday and if possible more than once. Cater to the needs of your clients ceaselessly. That’s how you can nail the digital marketing game.

Short videos appeal to the mass

 Man sitting on the sofa and holding iPad with App LinkedIn on th

Short, simple and smart videos which have a message appeal to the mass. Such marketing videos get shared numerous times in social media platforms. Make marketing videos which ends in less than 30 seconds so that more viewers watch it till the end.

The online marketers have to evaluate all their tech tools and marketing strategies before entering the second quarter of 2015. Generating useful content and sticking to the mission of your company are two effective ways of achieving success.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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