This print campaign for Siena Municipality, developed by Milc, Siena, shows how even little problems become a burden to the senior citizens.
The ads feature old people with little problems, but which are enlarged (thanks photoshop).Through this campaign, Siena Municipality is urging people to depend on Fragile, which is Siena Municipalityâs helpline which takes care of the old people.
The copy reads- Small problems may turn into big for senior citizens. Fragile is Siena Municipalityâs helpline which takes care of your needs.
CREDITS
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito â Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo