Small problems may turn into big for senior citizens

Dr Prem Digital Healthcare Marketing

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This print campaign for Siena Municipality, developed by Milc, Siena, shows how even little problems become a burden to the senior citizens.

The ads feature old people with little problems, but which are enlarged (thanks photoshop).Through this campaign, Siena Municipality is urging people to depend on Fragile, which is Siena Municipality’s helpline which takes care of the old people.

The copy reads- Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

CREDITS

Advertising Agency: Milc, Siena, Italy

Dr Prem Web Design and Development

Creative Director: Giampiero Cito

Art Director: Matteo Scheggi

Copywriter: Giampiero Cito – Matteo Spadoni

Illustrator: Benedetto Cristofani

Photographer: Bruno Bruchi

Strategic planner: Antonio Paolo

Via: I believe in advertising

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Dr Prem Healthcare Social Media Marketing
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