For understanding what is neuromarketing, you should first understand buyer psychology. In some sense, it has almost always been a part of marketing strategies. But now, with online advertising becoming a household thing, it has become more important than ever. In recent times, the relevance of analyzing buyer behavior has increased. Apparently, it may seem impossible to determine the psychology of every individual buyer.
What is neuromarketing?
Neuromarketing is all about categorizing the buyers and then focusing on the ones that you can call as your target audience. Buyers can be segmented into some groups according to their previous buying patterns. Once a marketer recognizes the buying pattern of a certain buyer, influencing them to buy more becomes easier. This is referred to as neuromarketing.
In this article, you will find basic, unique and essential neuromarketing strategies which can be used for better marketing results.
6 Important Neuromarketing strategies that you should know about
1. Highlight your marketing content
May it be an advertisement or a blog post, make sure that your brand is recognizable through it. Building awareness of your identity, values and most importantly your brand image is vitally important. The buyers subconsciously notice trademarks of a brand and remember it. Use your brands logo in the header images of social media content, email signature and blog post images. Additionally, use a single profile image in all social media platforms, preferably the brand logo so there is no confusion or brand identity crisis.
2. Always try to hit the pain point
Buyers are not interested in learning about the achievements of your company. They have their own concerns which can be identified as pain points. In order to grab the attention of consumers finding their pain points and focusing on them is essential. Conduct your marketing around providing solutions for these pain points. Speak more about how your business is going to take care of the pain points instead of how awesome your business is. A business survey could help tremendously in this respect.
3. Keep Pitches Short
The patience of modern consumers is really thin. Long contents can do more harm than good in convincing them. The diversion rate from pages with long and boring content is too high. Keep your pitches shorter, to the point and interesting. Good quality graphics combined with sharp content attract more viewers and readers. Short and effective pitches bring better results.
4. Leverage on Scarcity
The gap between need and want can be measured by availability. There are things that a buyer might want but they will let it sit forever in their online shopping cart or wish list. However, if they see that the thing they like is going to be out of stock soon then they feel a desire to buy it immediately.
Leveraging on scarcity is a great neuromarketing technique of pursuing people to buy more. Send alerts to buyers with a big wish list, informing them about products which are low in stock. This will positively increase demand for these items.
5. Set Appropriate Anchors
The first perception of a product’s worth is what stays in the mind of the buyers. This is the anchor that helps buyers in making purchase decisions. Setting appropriate prices allow sellers to influence the buyers in comparing the prices of products favorably. Once the buyer accepts the price tag and looks at the discounted price they feel that they are making a good bargain. They do not question whether the product is good enough for the initial price tag or even the discounted price. This way the chances of successfully selling products increase.
6. More Visuals
Reading about great features does not impact buyers’ minds as much as seeing them. Increase the number of pictures and videos you use in marketing campaigns to get better response from the customers. Graphic art, visual story telling and good quality snaps can clear the perception about your products making the consumers desire them more.
Neuromarketing is not rocket science. It just requires marketers to understand the mindset of buyers, categorize their buying behaviors and formulating marketing strategies leveraging their buying habits. Neuromarketing strategies influence buyers without letting them know.