Advertising Guide

Need for insurance


Usually an ad for insurance company banks on an individual’s sense of insecurity.It urges him to insure his life and property and leave the worry of danger or loss of properties. This campaign, created by Dialogo Publicidad for Answer, is depended on the idea of inconsistency in life, but they have adopted a risky route, which may not be suitable for an insurance company.

These ads are quite funny. In one ad, a man and woman are shown in a romantic mood. A cupid aims its arrow to them but alas, it misfires and cracks the glass of the car. The copy says- ‘an ideal world does not exists, the ideal insurance does’(note the grammatical error in the copy. It ruins the effectiveness of the ad to some extent)

In the second ad, we see a man is surrounded by hot fairies in a dreamy land. At the same time, a unicorn makes scratches in his car.

These ads convey the message that even in an ideal world, problems do exist. But, though these ads are quite interesting, it is dubious that whether they are suitable for an insurance company. Its risky business.


Advertising Agency: Dialogo Publicidad, Argentina

Creative Director: Daniel Reynoso

Art Director: Mariano Haefeli

Copywriter: Daniel Alfieri

Photographer: Matias Posti

Via: Ads of the world

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Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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