Metlife Foundation had launched this advertisement few years back to mark the National Alzheimer’s Disease Month and National Family Caregivers Month. This print advertisement was published by almost all leading publications. The advertisement is clearly drawing attention towards the hazards of Alzheimer’s disease and the foundation which is committed for this cause.
The advertisement aims at making people aware that there are patients and victims of the killer disease who are in pressing need of help. Moreover, the ad also included some additional aspect as it conveys helping a patient would also mean helping those people who is concerned about the patient.
The copy of the ad reads, ‘You`d be surprised how early the effects of Alzheimer’s can set in. It not only steals grandparents, it steals normal life from caregivers, spouses, children and grandchildren alike. That’s why for 20 years, MetLife Foundation has supported programs for family members and caregivers and has been a leader in funding research to find a cure for Alzheimer’s – contributing over $10 million. To learn more, visit metlife.com/alzheimers.’
Via 10 Ad
