This public awareness advertising initiative against the ill-effects of gambling conveys the message with just one image. And, how true that a picture is worth thousand words! (Sometimes, we beg to differ. Sometimes, suitably placed word is worth a thousand images).
The ad, developed by lg2, Quebec City, shows a diary filled with cards, suggesting how a gamblerâs life is spoiled by this deathly game. Simplicity is the most important quality of this ad, and at the same time, the ad conveys the message forcefully.
The copy reads- Is gambling taking up all your time?
Gambling: Help and referral 18004610140
Anyone?
CREDITS
Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrator: Marc RIvest
Photographer: Marc Couture
Via: Ads of the world
