Every brand needs social media marketing nowadays. When online marketing was at infancy, all that was needed for marketing a product was to open a website of the product, and give some information about it. Now with the slew of products available online, and with the advent of a variety of gadgets like mobiles, tablets, etc. which can be used for accessing internet, it is very important to be visible to the customer. The chance that the customer will stumble upon your site has become very slim. You have to, therefore, use a variety of platforms to become visible to the customer.
Need to diversify your content
Present day customer has many options on internet. He spends his time on a variety of sites such as social media browsing content, reading emails, online shopping, etc. If you want to be visible, you have to be present on a number of platforms, which needs you to diversify your content. It does not help to use auto content social media tools. These tools are in fact counterproductive. Various social media sites have different environment. In order to be effective you will have to cater to the niche audience on these sites. Facebook has a very relaxed atmosphere, where people spend their time chatting and relaxing, whereas LinkedIn has more professional environment. Your posts should be according to the environment of these sites to be more effective. Customized content requires more time and effort, but it also results in greater ROI (return on investment).
Need to customize your content
If the posts are more interesting and are made according to the taste of the customers, there is an increase in the traffic towards both page as well as the post. If the post is interesting, there is possibility of greater customer engagement. The customer might share your post resulting in increased traffic, and therefore increased reach. All this will increase the visibility of your post and result in increased sales. Social media marketing is very effective and it is found to have earned about 77 percent new customers in business-to-consumer companies, and 43 percent increase in business-to-business companies.
Use creative customized content
It is not sufficient to be present on various social media sites, it is also very important to engage with the customers. This will result in customers returning repeatedly to your site and sharing your posts. The resultant increase in traffic will also increase the sale of your product. Try to interact and respond to the customers. This will help in increasing customer trust. Do your research and find out the demographic and usage of various sites and then try to create the content best suited for the customers of different age, sex, etc. on that site. Try to engage your audience through various schemes, chats, pictures, videos, and polls.