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Business Intelligence for better business and profitability

Business intelligence or BI aims at enhancing the profitability and goodwill of business in the market. The business strategists have been chalking out a number of BI strategies to achieve these twin objectives. After all, businesses must grow and their growth must tune in with profitability and enhanced share in the market. BI brings all the departments of a business on a level playing field, leads to greater harmony and less confusion in between them. Hence, the importance of business can never be undermined as long as businesses want to remain competitive and profitable.

The Trend


Businesses nowadays are moving from simple working to smart working. For a business to grow at a steady but continuouspace, BI is simply indispensable. It involves streamlining the mountains of data in such a way that it not only helps in reading the market trends precisely, but also shape customer centric and profit making policies effectively. It also involves intense study and analysis of data for the use of company executives, various departments and subsidiaries.

Why BI?

Business intelligence concept.

BI has today emerged as an important tool for running a business successfully. The company is deluged with loads and loads of data relating to the different aspects of a business. This data is nothing more than just irrelevant statistics, numbers and figures if a company cannot process it to make meaningful and actionable policies and strategies. Here,BI strategy toolscome into use and make statistical data relevant, usable and useful.

BI and data analysis

 Business intelligence technology concept

Science of data analysis is making fast progress and helping companies to make smart choices. Various intelligent software have come up in recent times, making the interpretation and analysis of data much easier. For companies want to make the entire process of data analysis easy and useful to the employees who will use it, BI is but indispensable. A company often do it by creating a fluid chain of comprehensible and understandable data between its different departments.

Various BI Programs and Tools


To help in data analysis, researchers and analysts have been able to develop BI tools to better efficiency of businessesin the recent years. Various BI programs like measure cards and building reports, dashboards, analytics, data collection and aggregation act as functional tools. They help in arriving at crucial business decision like sales projection, product positioning, gauzing customer satisfaction and charting out new strategies for enhancing productivity and overall performance. The aim of BI tools is to help business strategists make informed and sensitive decisions.

Benefits of BI

Word Cloud Business Intelligence

Today, companies are focusing on external data related to their market position, sales and customer feedback. Proper interpretation of the data helps companies to make predictive analysis and take preemptive actions to remedy a problem. The success of businesses today depends on convergence of the internal and the external world.

It also involves bridging the gap between the data and the policies on the one hand, and policies and the implementation of the data on the other. It further involves closing the gap between the centre and the periphery departments. The BI helps companies in this process.

BI seeks to link the various departments of a business for better understanding, goodwill and profitability. This in turn improves their performance and enables them achieve business goals easily and effectively.

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