We have seen how the campaign showed us the frightening fact about elderly suicides through an arresting visual of an old woman who knits a noose. Her face, filled with full of lifeless, hopeless wrinkles indeed made us sad. Here is another anti-suicide advertising effort.
This ad has been developed for Aasra Suicide Prevention Helpline by Makani Creatives, Mumbai. the ad features a landline phone, and the wires form the letter âdepressionâ.
Kind of smart ad. Will get the desired appreciation. Effectiveness? Not sure.
CREDITS
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Nilesh Pawar
Additional Credits: Saeed Shaikh
Via: Scary Ideas