Aasra Suicide Prevention Helpline : Depression

Dr Prem Digital Healthcare Marketing

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We have seen how the campaign showed us the frightening fact about elderly suicides through an arresting visual of an old woman who knits a noose. Her face, filled with full of lifeless, hopeless wrinkles indeed made us sad. Here is another anti-suicide advertising effort.

Dr Prem Web Design and Development

This ad has been developed for Aasra Suicide Prevention Helpline by Makani Creatives, Mumbai. the ad features a landline phone, and the wires form the letter ‘depression’.

Kind of smart ad. Will get the desired appreciation. Effectiveness? Not sure.

CREDITS

Advertising Agency: Makani Creatives, Mumbai, India

Creative Directors: Ashish Makani, Sameer Makani

Art Director: Nilesh Pawar

Additional Credits: Saeed Shaikh

Via: Scary Ideas

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