We have entered the cyber age. Customers have become wiser than ever before. They have millions of brands to choose from. And if you fail at the first impression then they won’t give you a second chance. They will quickly move to the next brand and will never turn back. This is something that you can’t let them do. According to a research, if you even retain 5 % of your customers then that might increase your business profit by 125%. So there’s no way you should let your customers go. Here are 7 key ways that will help you in retaining your customers:
- Make retaining your customer a priority
Retaining your customers should be the number one priority of your firm. It is said that a retained customer is five times more valuable than a new customer. But to retain the customer you have to give him a lot of importance. Many companies launch huge campaigns to get new customers but they don’t pay much attention towards retaining them. So the main focus of your team should be towards understanding your customer and pleasing his needs.
- Sell the right product
Once the customer encounters your product or its advertisement, he forms an expectation. Your product is supposed to fulfil that expectation. The content of your product should be in complete harmony with its packaging. The advertisement should give the customer an approximate idea about the product. The main purpose of advertisement is raising the expectation of the customer, but unless you satisfy his raised expectation you won’t get him back.
- Go digital
Only 15% of companies are advanced enough to make their business completely digital. But slowly it’s becoming a necessity. Customers are moving towards new and more digital methods of payment. They prefer to buy their things online. So be aware of all the existing trends in the market and make sure that you adapt your business accordingly.
- Find out what people think about your product
If the customers have a good opinion about your product then they’ll surely buy it again. But if they don’t have a good opinion about it then it’s time when you should make some changes in it. And you won’t be able to know what changes you should make unless you come across an honest review of your product. So make sure that you conduct surveys of your products from time to time and keep your products open for review. Not only you should check the reviews of your own products but you should also check the reviews of similar products which are made by companies other than yours. That will help you in knowing more about what the customer wants from your product.
- Make buying your product an easy experience
The customer has no time. He is impatient. You must respect his impatience and make it easy for him to have an access to your product. For example: if you are selling your product online then you should make sure that the customer doesn’t have to go through many steps before buying your product. And not only buying, other process like comparing, returning, refunding and enquiring should also be easy.
- Real time interaction
Most of the customers desire a real time interaction. It makes them feel that your brand is more humanly approachable and trustable. So you should employ a considerable amount of staff whose sole purpose is to answer the queries of the customers, to understand their problems and to help them in finding solutions.
- Stick to the old and switch to the new
Change is the law. With the change in mentality of the customer his demands also change. You can find out about the changing demands of your customer by launching a new product now and then. But don’t keep the product in the market for long if your customers dislike it.