Backlinks play an important part in getting the site ranked in search results but now after so many different algorithm changes by Google and new updates, many experts are debating whether backlinks hold any value or not. However, everyone does agree that buying links is not a good approach anymore and it can get your site penalized.
What are Backlinks?
If any website adds a link to your site then it is a backlink for you. Backlinks are useful only when you get them from good websites in the same niche as yours and they have excellent online reputation. Such quality links then pass link juice or SEO credibility to your site that in turn is taken into account by search engines like Google and ranking for your site improves in search results. It works like business referrals where referrals from people we trust and know are a lot more valuable than from those whom we do not know.
Backlinks from Blog Comments
Getting backlinks from blog comments is considered bad nowadays, if it is solely done for the sake of getting a link from the blog. If you are making a blog comment then it should be related to the post, the post should itself be related to your own website’s subject and your comment should have some value.
How to Build Good Backlinks
Backlinks still hold value if you want your website to rank well in SERPs but the backlinks should come from good places. Let us look at some of the other things, which can help in building good backlinks.
Developing Relationships:
There must be well-reputed websites in your niche and you will have to try and build relationship with them. If your contributions to their site are valuable then they will also reciprocate and give backlink to your site.
Guest Posting:
Many people believe that guest posting is not effective anymore but that is not true. If you have quality content and it is posted on any authority site then it will certainly bring in value with it.
There are many other techniques for building links but the main criterion should be that the other site has good online reputation, value and is on the same theme as your site.
Summary
It takes a lot of time to build good quality backlinks and if you have patience then you will certainly achieve the results you expect. The only thing you will have to ensure is that you do not make bad links otherwise you will get penalized and all your efforts will go in vain.
