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You are what you touch.

sanitol you are cat

We knew that. We are what we touch. Again, here is another such ad-vice- you are what you touch.

This print ad for Sanitol antibacterial hand sanitizer has been developed by McCann Worldgroup, New Delhi, India. The ad shows a cute little girl who hands resembles a cute cat. So, she is what she touch.

The way of communication is noticeable indeed, though there is nothing new to claim for the ad.

The copy reads- You are what you touch. Sanitol antibacterial hand sanitizer.


Advertising Agency: McCann Worldgroup, New Delhi, India

Chief Creative Officer: Prasoon Joshi

Executive Creative Director: Ashish Chakravarty

Creative Director: Vineet Mahajan

Art Directors: Denzil Machado, Richa Mishra

Copywriters: Richa Mishra, Vivek Verma

Illustrator: Marcin Molski

Photographer: Tarun Vishwa

Via: I believe in advertising

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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