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Utopolis Group of cinemas: Reality sucks

free willy 25

titanic reality 25

This is an amusing print advertisement campaign launched by Utopolis Group of cinemas in Belgium. The campaign tends to a take a funny takes on two posters of landmark Hollywood movies, Free Willy and Titanic. The advertisements are interestingly showing a bird hitting the woman who was posing on the lines of titanic and a dolphin has taken a person as a prey. The campaign probably indicates that since reality is not pleasurable always, movies constitutes a major part in relieving stress and keep people away from daily life tensions.

The presentation of the campaign is seriously strong and impressive, which conveys its message based on a remarkable concept of humor. The art direction and a fantastic re-touching have certainly helped to produce a visually compelling campaign. The punch line of the campaign reads, ‘Reality sucks’. The campaign was developed by Duval Guillaume, Antwerp, Belgium.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

2 comments

  1. pretty sure thats a killer whale not a dolphin…

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