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RSPCA: We will find your perfect pet

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This is an interesting and brilliant billboard advertisement which was launched in Melbourne, Australia by RSPCA. The RSPCA is Australia’s pre-eminent animal welfare organization that provides a strong voice for all animals who experience cruelty and neglect. The campaign aims at conveying that the organization will help people to find pets for them. The campaign is has used an extremely humorous approach to put forward the idea in an interesting way. The advertisement has displayed a man and a dog meeting as the traditional way dogs meets one another.

As a matter of fact, Billboard advertisements cannot only rely on their size to attract the attention of passers by as the text of the ad has to be as sharp and witty as the scale of the ad itself. So the advertisement has employed a very witty punch line that reads, ‘We will find your perfect pet’. This of course based on a brilliant idea that helped producing a side splitting campaign.

Via The Coolhunter

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi