This is an interesting and brilliant billboard advertisement which was launched in Melbourne, Australia by RSPCA. The RSPCA is Australia’s pre-eminent animal welfare organization that provides a strong voice for all animals who experience cruelty and neglect. The campaign aims at conveying that the organization will help people to find pets for them. The campaign is has used an extremely humorous approach to put forward the idea in an interesting way. The advertisement has displayed a man and a dog meeting as the traditional way dogs meets one another.
As a matter of fact, Billboard advertisements cannot only rely on their size to attract the attention of passers by as the text of the ad has to be as sharp and witty as the scale of the ad itself. So the advertisement has employed a very witty punch line that reads, ‘We will find your perfect pet’. This of course based on a brilliant idea that helped producing a side splitting campaign.
Via The Coolhunter