Richard Dean Anderson (Jack O’Neill) will appear in MasterCard Priceless commercial now set to unfold during Super Bowl XL. The star of eighty’s TV series like MacGyver finds himself in a simulated hostage situation in the adspot. The priceless campaign is shot in two versions, 30 second and 60 second one. The 60 second version is expected to go air from March 6.
The commercial will be aired during game’s fourth quarter.
In it, he slides down a wire, drives a semi through a fence, and blows up a building, then is found in a convenience store purchasing replacements for all the things he used to make his escape “priceless.” He describes it as “quite cute – and fun.”