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Light of Life Foundation: clear comparison

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The campaign for Light of Life Foundation created by Lowe, New York shows the growing danger of thyroid cancer. To indicate the seriousness of thyroid cancer, the campaign compares it with other types of cancer with an analytical approach.

The incidents of thyroid cancer are compared with Testicular cancer, breast cancer and prostrate cancer. Thyroid cancer is growing five times than the testicular cancer. It is growing seven times faster than breast cancer and six times faster than prostate cancer. The campaign urges- ‘Ask your doctor to check your neck. It could save your life’.

For each ad with comparison, an illustration is there, but this illustration should have been in a more serious way.


Advertising Agency: Lowe, New York, USA

Executive Creative Director: Mark Wnek

Creative Director: Bernie Hogya

Art Director/Copywriter: Raj Kamble, Chip Rich

Designer: Ken Rabe

Illustrator: Keith Negley

Via: I believe in advertising
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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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