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This print advertisement campaign was launched to promote the famous insurance company Latina Insurance in Peru. The campaign aims at conveying that a person is fully secured in his risks infested life as it provides support to fight any...

Latina Insurance: Crosswalks are safer

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crosswalks2 25

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This print advertisement campaign was launched to promote the famous insurance company Latina Insurance in Peru. The campaign aims at conveying that a person is fully secured in his risks infested life as it provides support to fight any danger. The campaign is showing unusual zebra-crossings while engulfed with threats such as abyss, crocodiles and snakes depicting that if a person with the insurance can easily cross the roads or risks.

The idea is definitely refreshing and original but the campaign has not been equally effective in its presentation. Moreover, the photography of the campaign and exotic locations are really fantastic. The campaign is actually a visual delight. The copy of the ad reads, ‘Crosswalks are safer’. The campaign was created by Pragma DDB, Lima, Peru.

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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