This print advertisement campaign was launched to promote the famous insurance company Latina Insurance in Peru. The campaign aims at conveying that a person is fully secured in his risks infested life as it provides support to fight any danger. The campaign is showing unusual zebra-crossings while engulfed with threats such as abyss, crocodiles and snakes depicting that if a person with the insurance can easily cross the roads or risks.
The idea is definitely refreshing and original but the campaign has not been equally effective in its presentation. Moreover, the photography of the campaign and exotic locations are really fantastic. The campaign is actually a visual delight. The copy of the ad reads, ‘Crosswalks are safer’. The campaign was created by Pragma DDB, Lima, Peru.