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Diesel campaign: by the stupid, for the stupid

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Diesel, the international jeans brand, through its new campaign Be Stupid, is banking on a rather unconventional philosophy. It hails stupidity as a truly brilliant philosophy to follow. “Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant.”- The campaign says. There are also a lot of interesting observations presented in the campaign like- Smart may have the brains…but stupid has the balls.
The campaign, developed by Anomaly London, also consists of some really ‘memorable’ pictures. The image of a woman who lifts her bikini bottom to take a snapshot of her you-know-what as a lion approaches from behind is one of them.

Though the campaign is based on stupid philosophy, it tries to urge people to take risks and move beyond the smart and sensible track for life.

Via: Inspiration room

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi
Life Improving Guide