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Board a bus, breath easy, but not everywhere

breatheeasy bikes

I would like to appreciate the creative insight, logic, and genuine message in this ad campaign by Ogilvy & Mather, Bangalore for Concern India, a public charitable trust. However I would, with all the respect, like to present some differing opinions.

This campaign urges the public to use public transportation instead of their own private vehicles so that the cities can avoid congestion and parking problems to some extent. The message and its visualization are in straight-forward way. it says- 1 bus means 40 less cars(or bikes) fighting for parking space. Board a bus. Breath easy.

One flaw of this campaign, in terms of its message, is that it is not always appropriate in a ubiquitous way. indeed, in a city like Bangalore where IT professionals are seeking a comfortable lifestyle, the public transport system is comparatively comfortable. However, in other parts of India, the buses are usually crowded, where you can not Breath easy.


Advertising Agency: Ogilvy & Mather, Bangalore, India

Creative Directors: Vipul Thakkar, Shamik Sengupta

Art Directors: Febyn Roy, Ajesh N

Copywriters: Devaiah Bopanna, Kunj Shah

Illustrator: Nitin Rao Kumblekar

breatheeasy cars

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

One comment

  1. There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added http://www.adpunch.org to FeedBurner as well best regards from [url=http://bruteforex.com]outdoor lighting manufacturers[/url]

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