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Marketing guru Al Ries does not agree with BMW's decision to change its old &proven slogan that virtually made roads into the minds of people. BMW has recently decided to change its long standing slogan, 'the ultimate driving machine'. The brand is...

BMW to shift from its pioneering slogan

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Marketing guru Al Ries does not agree with BMW’s decision to change its old &proven slogan that virtually made roads into the minds of people.

BMW has recently decided to change its long standing slogan, ‘the ultimate driving machine’. The brand is almost set to kick-start a new slogan, ‘A company of Ideas’ that more reflect an image of Software Company.

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However, the experiment of this kind is not new on the bloc as even Pepsi has tryst with new slogans for few years just to roll back its slogan as it was in 1984. Further, for many business experts it is not digestible that why BMW is flirting with its slogan. In addition to it, the prospective slogan is definitely not fitting into the framework of BMW.

Going by the new slogan, it would appear that BMW is going to target Google, beating the internet behemoth with ideas!!! Any takers?

Why change a good thing?


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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi
Life Improving Guide