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Marketing guru Al Ries does not agree with BMW's decision to change its old &proven slogan that virtually made roads into the minds of people. BMW has recently decided to change its long standing slogan, 'the ultimate driving machine'. The brand is...

BMW to shift from its pioneering slogan

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Marketing guru Al Ries does not agree with BMW’s decision to change its old &proven slogan that virtually made roads into the minds of people.

BMW has recently decided to change its long standing slogan, ‘the ultimate driving machine’. The brand is almost set to kick-start a new slogan, ‘A company of Ideas’ that more reflect an image of Software Company.

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However, the experiment of this kind is not new on the bloc as even Pepsi has tryst with new slogans for few years just to roll back its slogan as it was in 1984. Further, for many business experts it is not digestible that why BMW is flirting with its slogan. In addition to it, the prospective slogan is definitely not fitting into the framework of BMW.

Going by the new slogan, it would appear that BMW is going to target Google, beating the internet behemoth with ideas!!! Any takers?

Why change a good thing?


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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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