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An ad with a long, poignant copy

little stars school

This ad for Little stars school by Bates 141, Calcutta, which appeared before August 15, points out to the painful reality of children who find it too difficult to make it to the school. The ad particularly reveals the difficulties faced by the students of Little stars school, and urges the people to help by donating the necessary items to them.

This is a copy-oriented ad. However, the ad goes beyond that simple, lazy definition. The copy is so poignant that it draws before us a series of visuals with the powerful words and expressions. The copy, while describing the happy tones around the Independence Day and while taking a sneak peak into an affluent life, suddenly points out to the sad plight of the students at Little stars school.


Advertising Agency: Bates 141, Calcutta, India

Creative Director: Arjun Mukherjee

Art Director: Diptanshu Roy

Copywriter: Arjun Mukherjee

Photographer: Diptanshu Roy, Sheikh Gousuddin

Via: Ads of the world

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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