Major community health initiative aims to keep residents active at this time of year
Dubai, UAE: This year’s Summer Wellness campaign, which commenced yesterday (June 17), will tackle the vital subject of how to remain healthy during the region’s prolonged hot and humid season. At a time of year when outdoor activities tail off because of the excessive outdoor heat, Dubai Summer Wellness 2010 addresses the fitness and health issues that are inevitably thrown up by the excessive temperatures that are an uncomfortable feature of the UAE’s summer. The program of activities forms a major part of the Dubai Summer Surprises (DSS) and follows on from last year’s successful inaugural event.
“One of our core objectives at DSS is to support community initiatives during the summer event and helping and guiding people to stay healthy in the summer is a great addition to our program,” said Mohammad Al Kamali, Marketing Director at Dubai Events and promotions establishment. “It was an easy decision to continue with the Summer Wellness campaign for 2010, as it proved to be a big hit last year, with thousands of shoppers visiting its stands to receive free health-related advice and information,” he added.
Summer Wellness 2010 will visit a number of major shopping malls over the 52 day DSS period. Popular centres included in the program are Dubai Mall, Dubai Festival City, Dubai Marina Mall, Wafi and Mercato. Each of the individual mall’s activities will have its own theme and customers wanting healthy tips and a personal health check-up can look forward to a schedule of events that includes free health screenings, cookery shows, fitness demonstrations, quizzes, competitions, edutainment activities and consultations from experts.
“Eating healthily is something that is important all year round and a healthy diet in the summer is dependent on finding healthy ingredients,” says Mourad Tarzi, Senior Marketing Manager of Jenan, the flagship brand of Al Ghurair Foods and one of the main sponsors of Summer Wellness. “Nutritional and wholesome ingredients are the building blocks for a well-balanced diet and our dedicated Technical Centre constantly produces specialised products for individual dietary requirements, such as flour for diabetics, cholesterol care and wholemeal flour. We also provide the healthiest cooking oil, Canola. We are happy to be able to support this initiative, as an integral part of a healthy lifestyle is being educating our community on what ingredients are the best for each and every meal,” he added.
In addition to passing on tips about nutrition and staying fit throughout the summer months, Summer Wellness 2010 will also address personal grooming, with important advice being given on such aspects as how to look after your skin in difficult climatic conditions.
“VLCC today is one of the largest wellness brands in the region and has always taken initiatives to spread awareness about healthy living. As VLCC provides complete wellness under one roof, whether in the form of weight management, skin care, hair care, spa therapy, or day-to-day beauty services, it was a perfect connect with the concept of Summer Wellness and therefore we came forward to support this initiative as a main sponsor” said Mr. Prafull Dwivedi, Business Head, VLCC International. “From this platform, we plan to spread awareness and knowledge about good nutrition for the complete body, be it from an obesity point of view or for healthy skin or hair. Skin in particular can suffer majorly during the high temperature and high humidity season and we are also looking forward to educate people on how they can look and feel their best during these uncomfortable months,” he added.
The organisers of Summer Wellness 2010 say that the drive behind their campaign comes from an awareness of the factors that can cause a drop-off in exercise at this time of year. Their intention, they say, is to encourage pursuits that will ensure that people of all ages remain active during the hottest part of the year.
“Summer is a notoriously difficult time for people in this part of the world to remain fit and healthy, as the adverse outdoor conditions mean that residents are more inclined to remain at home during these hot months,” said Dr. Prem Jagyasi, CEO and MD of ExHealth, the organisation behind Summer Wellness. “Our series of activities has been designed to show that it’s possible to remain in great shape throughout this difficult season,” he added.
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About VLCC:
With over 225 centres and more than a million customers, VLCC has achieved an iconic status and is by far the largest and most recognised wellness brand to have emerged out of the Indian subcontinent.
In essence a Slimming, Beauty & Fitness brand, VLCC has built its reputation on and is widely known for its highly effective, scientific and safe, lifestyle modification, based on weight management solutions and the therapeutic approach of its beauty services. The company’s services and offerings straddle almost the entire spectrum of the health and beauty segment. VLCC’s chain of education and training centres, the VLCC Institute of Beauty, Health & Management, provides technical training to students wishing to take up beauty and nutrition as a career and for professionals in the field wishing to upgrade their skills. VLCC manufactures and retails the exclusive Personal Care line of over 100 herbal/ayurvedic skin-care, hair-care and body-care products, as well as a range of functional foods such as fortified honey and Isabgol , a dietary fibre supplement.
About Jenan:
Jenan is the umbrella brand of Al Ghurair Foods, which offers the best natural nourishment available from any processed food. Jenan provides an extensive range of dietary products, which includes flour, rice, edible oils, pulses, burghul, semolina, eggs, pasta and noodles. The organisation has maintained the highest standards of flavour, purity, texture and nutrient content, thus winning the trust of its consumers. With the current offering of more than 45 product variants across different categories, Al Ghurair Foods aims to diversify into newer consumer food categories in line with its strategic plans to maintain and consolidate its market leading position.
About ExHealth
Exhealth offers premium one-stop solutions for health-related industries in the region. Headquartered at Dubai HealthCare City, the organisation offers a full range of services related to healthcare media; including marketing, public relations, events, publications and project and management consultancy. It also provides bespoke services for the medical tourism industry. Aiming to surpass its clients’ goals, ExHealth’s mandate is to offer creative, adoptable and result-oriented solutions to stakeholders. Comprised of a team of media specialists with a background in healthcare, ExHealth is uniquely positioned to understand the specialist needs of its clients and the intricacies of the regional healthcare sector. The organisation is responsible for a number of successful consumer events, including the Family Health Festival, the No Tobacco Campaign, the Summer Health Festival, Ahlan Ramadan and the Know Diabetes Campaign