Developing referral marketing in healthcare
Referral marketing in medical industry is present since long. Most of the times, physicians rely on their colleagues or other familiar source for new patients. This is because the patient trusts the person who refers him to that physician. Thus, this is completely a matter of trust and building a trusted network.
Referral marketing is thus a system of developing a network of clients, colleagues, friends and others who will be able to promote a particular product or service. This can be done effectively by having a high quality healthcare product or service that consumers like and successfully managing the expectations of the personnel in the referral network. In healthcare, the people involved in referral marketing are doctors, patients, consumers, hospitals, diagnostic centers, pharmacies and such others.
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