How to utilize Twitter as your best recruiting tool

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Every marketing manager is asking small business owners to jump on the social networking bandwagon. While social media marketing does come highly recommended, limiting its potential to marketing only is just plain wrong, especially if you know how to personally work on sites like Twitter and are looking for manpower. Here are a few reasons […]

Most important stages of a strategic management process

Most important stages of a strategic management process

Unlike the common notion that a strategic management process is just a handbook of necessary rules to follow when running an organization, it is a basic principle that can make the difference between a successful business and a run-of-the-mill one. So if you are dreaming of achieving success in your business venture, take a look […]

Crowdfunding and its potential do’s and don’ts

Crowdfunding and its potential do’s and don’ts

Crowdfunding is increasingly becoming the most popular way to raise funds for and promote the brand name of a new business ventures. The success stories of budding entrepreneurs starting several successful business ventures by raising funds from crowd funding websites like Kickstarter, ProFounder and RocketHub are manifold. However, not all businesses started with crowd funding […]

Review of Office 365

Review of Office 365

So is Office 365 really the best productivity software available? Office 365 offers Office 2013 along with some new collaboration features. Most importantly, the major update to this version of Microsoft product is its acceptance of cloud. Initially Targeted at consumers, the Microsoft product is now upgraded to suit business and enterprise needs. Google’s relentless […]

Will Tumblr continue to retain its cool factor with yahoo?

Will Tumblr continue to retain its cool factor with yahoo?

So, the news is official now. After tons of rumors about the acquisition of Tumblr, it has finally happened. Tumblr has finally been acquired by Yahoo! In this $1.1 billion cash acquisition of Tumblr by Yahoo, WordPress seems to have benefitted. The co-founder of WordPress announced that following reports of the acquisition of Tumblr, more […]

Apple versus Google: The Great Battle continues…

Apple versus Google: The Great Battle continues...

Brands like Google and Apple have all become household names. These brands are dominating the mobile computing platform and creating waves time and again. Up to around 2007, the world was only highly familiar with Nokia phones, which were the in-thing then. At that time, there was hardly any competition from others in that industry. […]

Key facts about ObamaCare you need to be aware of

Key facts about ObamaCare you need to be aware of

ObamaCare is a hot political issue and has spurred a lot of debate among the public at large. There are proponents and opponents for this health policy which will soon celebrate its third anniversary. Anyone familiar with America’s healthcare system would know that hospitals in the country range drastically in price. Each hospital puts up […]

Google gears up to exert its dominance over all aspects of life

Google gears up to exert its dominance over all aspects of life

As much as it sounds scary, the title seems to be something that will be a reality soon. Once regarded as the backbone for Internet searches, it can now be said to be the backbone of our entire lives. Without realizing, we are more and more ready to voluntarily give up information to the company […]

Samsung Galaxy S4 Brings On the Competition

Samsung Galaxy S4 Brings On the Competition

  When the Samsung Galaxy S3 was launched, Samsung proved that it could be a strong contender and challenge Apple’s dominance in the market.  However, now with the launch of the newer model, Samsung S4, Samsung has yet again proven that it can push itself beyond its boundary and create a more and more fabulous […]

Microsoft Loses out on Indian Market – Surface Tablet

Microsoft Loses out on Indian Market - Surface Tablet

Latest data has it that Microsoft is still not intending to launch its Windows Tablet, Surface in the Indian market. This is puzzling considering that India is one of the largest users of mobile devices in the world. It is said that Microsoft is wary of the tough competitions tablet companies have in India given […]

Review of Any.Do – Ultimate Task Management Tool

Review of Any.Do - Ultimate Task Management Tool

Please Also Read: Producteev vs Wunderlist vs Remember the Milk vs outlook task vs gmail task If you are one of those who need reminders on your phone to do things, then you will definitely be familiar with dozens of to-do apps which are available in the market today. Apart from the multitude of to-do list of […]

Face Off: Google Drive vs Dropbox vs SkyDrive

Face Off: Google Drive vs Dropbox vs SkyDrive

With so many storage apps available in the market today, it might be confusing to decide which one is the best for storing your important data so that you never lose them. This is especially pertinent since many of us have mobile phones, tablets and computers and need to sync data between these various devices. […]

4 Reasons why social media is messing up marketing

4 Reasons why social media is messing up marketing

  Many marketers consider social media sites like Facebook, Twitter, etc. as valuable marketing vehicles in recent times. However, are these sites truly accelerating the discipline of marketing? Not at all. Marketers are concentrating more in engaging potential clients in conversation instead of identifying them. Here are four strong reasons why social media is actually […]

Nutraceutical Market in India

Nutraceutical Market in India

Nutraceutical is a combination of the words ‘nutrition’ and ‘pharmaceutical’. It is a food or food product that reportedly provides health and medical benefits. Globally, nutraceuticals are gaining prominence and becoming a part of the average consumer’s daily diet. The key reasons for this have been the increased incidence of lifestyle diseases the world over, […]

Social Media utilization in Pharma

Social Media utilization in Pharma

With busy life and hectic work schedules, consumers today prefer everything that saves time. Internet has made this job all the more easier, as today right from paying bills to buying movie tickets and shopping online to booking travel tickets, everything can be done on internet within few seconds. Given that many patients these days […]

Career Opportunities Indian Pharma

Career Opportunities Indian Pharma

Pharmaceutical industry offers some excellent opportunities to students to have a successful career in pharma sector. Unlike the popular belief that only pharmacy graduates or those with research background find place in pharma companies, there are lots of opportunities for students from other specializations as well. Opportunities for medical graduates – Medical graduates can aspire […]

Corporate Social Responsibility in Pharma: Returning good-will to the society

Corporate Social Responsibility in Pharma: Returning good-will to the society

As per the recent news, the passing of Companies Bill 2012 in the Lok Sabha on December 18, 2012, the Indian pharmaceutical companies have to invest anywhere between Rs 300-325 crore in the coming years under Corporate Social Responsibility (CSR) scheme. For the pharma companies, CSR activity can be altogether a different approach, as they […]

Indian pharma – Global market, opportunities & partnerships

Indian pharma - Global market, opportunities & partnerships

For most of the Indian pharma companies, domestic business contributes 20-50 per cent of the overall revenue. However, what is noteworthy is that Indian pharmaceutical firms are not only catering to the domestic market and fulfilling the country’s demands, they are also exporting their products to around 220 countries. Pharma companies export high quality, affordable […]