Often in every conference, I get this question from where to get the patients? And the answer to this is creating a sustainable and viable marketing strategy. Medical Tourism or Global Healthcare Marketing is perceived as costly, tedious and resource-consuming. Marketing is the way in which companies interact with their consumers in order to create a strong and healthy relationship between marketers and consumers. It is only successful when it benefits both the parties. An effective marketing policy will help businesses to identify their audience before advertising their products and services to them. Identify, Attention and Engagement are the three simple challenges of marketing. Engagement, Attention, and Identify are the three simple challenges in Marketing.’More and more medical tourism countries are inching towards ways to promote and offer their products and services in a sustainable manner. Sustainable medical tourism can come into being, if we adhere to these three pillars and their requirements strictly. Only then would medical tourism destinations be able to work towards the long-term goal of sustainability.
Watch this complete video of marketing to know how To Create Sustainable, Viable and Successful Marketing Strategies in Medical Tourism? Feel free to ask questions or write to me.