Integrated Marketing Communications Methodology – Training
Dr Prem uses numerous networks of communication for its marketing policies. These collection from online marketing canals, such as Search Engine Optimization and pay-per-click, Internet to offline marketing channels, such as public relations, industry relations, billboard, radio and television.
The Integrated Marketing communications methodology is becoming progressively significant because of swiftly fluctuating surroundings with respect to customers, technology and media.
Numerous advances in the publicity and media industry have triggered dealers as well as ad agencies and other publicity organizers to make a move towards Incorporated Marketing. These include a shift from:
– Media promotion to several methods of communication.
– Mass media to additional particular (niche) media, which is focused on specific target audiences.
– A manufacturer- controlled marketplace to a retailer-controlled and consumer-controlled market.
– General-focus marketing and promotion to data-based marketing.
– Low agency responsibility to bigger agency responsibility, chiefly in promotion.
– Old-style reimbursement to performance-based reimbursement (increased sales or benefits to the company).