Writing articles are an effective way of marketing your website and there are no costs incurred wither. In order to start writing, you would need to find content that is unique, well researched and of good quality. You would then need to put your articles through to well-known article directories. By writing effective and relevant articles and distributing them, you can redirect web traffic to your website successfully. Here are the different ways in which article writing can contribute to marketing your website:
Writing a unique article of optimum quality:
When you browse through websites across the Internet, you will come across various articles that have been duplicated with ambiguous statements. Ensure that your article is search engine optimised and for that, you need keywords that appeal to both a human and a machine. For writing an article, you need a relevant topic that touches common problems.
You can go through Yahoo Answers or various other online forums and get a fair idea of what to write on. Hence, if your content is able to address a major concern, then people will keep visiting your website time and again.4
Ensure that you update your website on a regular basis:
Another important thing to keep into consideration is writing unique content. This will ensure that your website is located. Hence, whilst choosing keywords, select those that are used in search queries.
Make sure that your website is updated on a weekly basis with at least one article bearing unique content.
Submit your article-to-article directories:
The reason behind why you should submit articles written by you to article directories is so that you can get a link to your website, which can help your website rank higher in the search engine results. Your article needs to be unique, useful and relevant for being featured in the first page of the results.
Ensure that your website is linked in the author box, so that in case other websites use your article and re-publish it, they will automatically link your website.
There is a very apparent reason why you should submit your article-to-article directories; however, the process can be very tedious. In case, you are unable to do so, then find someone else to do that for you.