Do you know global medical tourism is an $80-$100 Bn market? This doesn’t make everything rosy. Getting patients in medical tourism has always been the biggest challenge. The growing complexities are the additional hurdles. What strategies should you take to get patients? Here are a few exclusive tips from my masterclass and eye-opening facts.
Understand the patient’s needs holistically
63% of customers expect businesses to understand their unique needs and expectations. Patients come to you with many said and unsaid needs. Failing to understand those clearly means losing them. Know deeply their background, healthcare system, and practices.
Talk the way, so the patients love you
47% of consumers feel the health information they find is only meant for sale, not for their benefit. Consumers do not like the feeling of getting sold. Be mindful of the patient’s background. You can choose lean communication but make sure the patient is loving it.
Be the first mover
Medical tourism trends are getting unique. Do a thorough analysis and be the first mover. Do not let others get the competitive advantage. First movers enjoy loyalty and brand leadership the most.
Keep things simple to keep patients
Patients already in stress hate complicated processes and confusing communication. Keep the buying process simple, enabling them in fast and easy decision-making.
55%of customers are not only willing to pay for simpler experiences but 64% of them are likely to recommend brands offering that.
Focus on online reputation
Online reputation can make your break your business. Remember 81% of patients evaluate online reviews before visiting a provider (Forbes).
Positive reviews can take you to new highs while negative reviews can bring down your reputation. Create experiences to generate positive reviews.
Partnerships and referrals
Partnerships and referrals can influence massively in patient’s decision-making. Trust and relationships build over time in partnerships, making your business sustainable. High-maturity partnerships generate 28% of revenue compared to 18% revenue from paid search.
Follow viable and sustainable marketing
Most marketers simply waste money on high-cost ads. Tweak ads with unique keywords. Look for low-cost ad posting opportunities. Follow Dr Prem’s 7Ps of viable marketing. The acquisition cost of an international medical tourist can be between 1000-2000 INR and can be even higher based on treatments.
Be in your customers’ minds
Marketing is a non-stop effort.If you are out of sight, you are out of your customers’ minds. Tweak your ads regularly with optimized spending. Keep engaging with your customers. Loyal customers are 70% more likely to convert through an Ad.
Take the integrated marketing approach
Most marketing efforts fail due to the siloed approach. Without integrated marketing, you will fail to engage with a particular market segment(s). You will miss potential business. Deliver a unified message across all digital channels to establish your cause. Integrated marketing can outperform by a staggering 300% than single- or dual-channel marketing.
Leverage AI for lead generation
AI-based lead generation is the future of marketing. It gives new insights and leads to better conversions. If you are not using AI tools, you are running behind your competition. 80% of marketers with automation software generate as much as 451% more leads and 77% of them see more conversions.
Need more strategies to get patients in medical tourism? Reach out to us for more guidance. Stay tuned for more upcoming tips.
Here are some Key Pointers on How to get and Manage Patients in Medical Tourism.
1. Leverage AI for lead generation
2. Focus on online reputation
3. Partnerships and referrals
4. Take the integrated marketing approach
5. Understand the patient’s needs holistically
6. Be the first mover
7. Talk the way, so the patients love you
8. Keep things simple to keep patients
9. Be in your customers’ minds
10. Follow viable and sustainable marketing
Read the full Article of Dr Prem’s Medical Tourism on https://lnkd.in/dt6DahK8
Amazing Insights,Glad to see Medical Tourism Blooming all over the World
I appreciate the information and advice you have shared.
The Future of Medical Tourism is in the hands of AI
Very well said!Thanks for sharing your expertise.
You Explained it so well !!! Loved it <3
Great points. To me, effective communication is key to acquire medical tourists. Given the varied needs of patients, unless the words put are clear enough, patients won’t consider the services appealing or reliable.