Did you know how complexity impacts medical tourism patient experience? You need to know about specific rules of complexity for delivering quality patient experience.
Complexities are the stumbling blocks in winning customers. Patients come to you seeking comfort and easy solutions. If your processes are complex and create confusion, they will turn away. Quite understandable by the perceived rules of complexity.
Studies say, 64% of customers look for simplicity in their purchase decisions. 70% of customers would prefer recommending a brand because it is simple, and 38% will pay more for it. And 87% of customers think brands need to put more efforts in providing a seamless experience.
And the scary fact? You may lose your customers even before they reach out to you.
In medical tourism patient experience, more easily and quickly a patient finds what they are looking for, more positive experience they enjoy. Winning customers and delivering experience can drop if you put complicated processes that take away too much of their attention and slow down their purchase decisions.
Ease and simplicity in interaction with your brand generate instant pleasure in patient experience whereas complexities snatch away their comfort value.
Confusion arises when you present too many things without studying the patient and their needs. Jumbling up too many unwanted components in a package may make things difficult.
But there is the other side of the coin. You can make patients happily pay a premium for your complexities provided you tap it ethically. Understand your patients first and then serve your offerings.
The benefits should appear more distinctly and attractive than the features. Make sure, you do it in a simple way making things easier to understand. Your complexity will be winning customers.
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