Empathy, by definition, means “the capacity to understand and share the feelings of another” while compassion is a notch up which means ensuring you take steps to end the suffering of another.
Did you know empathy deficit in business causes a brand to lose $300m every year on average?
Let us find some interesting facts about the impact of empathy and compassion in business:
Empathy and compassion are priceless assets of your business
General empathy is on the decline. Today, patients want to be listened to, cared for, and well served. They happily choose to return frequently to the brand that values their emotion most.
Emotional connection is TWICE as valuable as customer satisfaction
80% of organizations believed they delivered superior empathetic service to customers, but only 8% agreed to it. Build the desire to walk the same path as that of the patient.
Empathy is the #1 rule for new innovation success
Businesses that walk in the customers’ shoes succeed in uncovering demand-driven insights. Create an accurate patient journey map to know the real moments of truth.
Empathy is desirable but compassion is more helpful
Empathy means you feel what the other person is feeling.
Compassion is a step ahead that drives you towards efforts to make the patient feel better. Practice generosity to be the real ‘Good Samaritan’.
Compassion is hardwired in our brains 200,000 years ago
Caring for others comes from practicing mindful self-compassion. Best solutions come from those who create the same from their own experiences.Test run solutions from your own challenging experiences.
Incredible Mirror neurons form the basis of empathy
You feel the other person’s pain first before your rational thought works. You try to read other’s minds not only through reasoning but by imitating experiences. Be a good observer first.
Mirroring the experience sets empathetic communication
Medical and wellness tourists come with specific intentions. The more you excel at mirroring their feelings, better you are at identifying their purpose.
Empathetic listening fosters structured questioning. You understand what is being conveyed with your intellect and emotion and succeed in providing the right solution.
Send the message ‘I Feel Your Pain’
When a patient’s emotions are met with empathy, they become more invested in you. Show them that you feel their pain and agony by using the right words and phrases.
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