Topics discussed in Dr Prem Masterclass | Terms, trends, and opportunities in medical tourism, wellness tourism and healthcare marketing
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Medical Tourism and Wellness Tourism - Latest Terms, Trends, Opportunities, Niches, and Challenges.
Nothing can stop medical tourism from growing. Global healthcare demand is at an all-time high. Pandemic-induced treatment backlogs will take years to clear. The global healthcare burden will be massive by 2030 with NCDs accounting for 75% of global deaths in 2030 up from 65% in 2013. Medical tourism is going through an interesting phase with newer niches and opportunities and competitive challenges.
In the medical tourism masterclass, you will learn about:
- Newer and existing terms and definitions related to medical tourism and wellness tourism
- Drivers giving rise to new medical tourism trends
- Emerging lesser-known profitable niches
- Emerging opportunities and its foreseeable future
- Competitive and strategic challenges in the evolving market
Patient's journey in medical tourism
A patient’s journey in medical tourism starts long before they reach out to you. It starts the moment they come to know about you. Do you know the number of touchpoints a patient has to encounter before making a purchase? Surely, not. The simpler and more enjoyable their experience with these touchpoints, the higher the chances for conversion.
This medical tourism masterclass will guide you on:
- Different phases of the patient’s journey in medical tourism
- Importance and need of patient journey mapping
- Identifying different touchpoints in patient’s journey.
- Improving user experience at each touchpoint
- Adding convenience factors at different touchpoints.
- Efficient patient journey mapping
Key success strategies in medical and wellness tourism
Success in medical and wellness tourism rests on creating the best product as per the changing customer demands. Medical tourism is getting more complex with growing challenges in destinations, procedures, and customer behaviors. Patients will always look for comfort and convenience.
The medical tourism masterclass will discuss:
- Why you are here and how you can help your patients?
- Deeper understanding of the dynamic market for proactive actions
- Proper market segmentation and targeting
- Create the right business model with the choicest products/services
- Brand building and positioning
- Anticipate points of friction and resolve them even before they surface
- Innovative personalization strategies without adding service cost
- Create moments of truth
Strategic brand building and positioning in Medical Tourism and Wellness Tourism
Your brand rests in your patients’ minds. How your prospective patients perceive you make your brand. The brand reflects trust and a great relationship. 46% of consumers will pay more for trusted brands. Brand building doesn’t happen overnight but with consistent efforts, it might not be that time-consuming. This is what Dr Prem’s medical tourism masterclass is meant for.
The masterclass will touch on the following points:
- Website building and logo creation
- Effective communication strategies pre-, ongoing, and post-sales phase for building trust and relationship
- Creating a value culture in the organization
- Creative automation service for better customer engagement and post-sales service
- Quality management in service delivery
- Business launching strategies
- PR activities, networking, and participation in events and meets
Understanding the role of AI in Medical and Wellness Tourism Business
Do you know what is the biggest challenge in the medical and wellness tourism business? It is lead generation and conversions. More than 40% of sales leaders have seen major improvements in lead generation with AI tools. The future of medical and wellness tourism marketing rests on AI.
You will learn how AI:
- Generates quality organic leads for higher conversions.
- Creates ideal patient profile.
- Gives real insights into patients’ needs and wants
- Creates positive patient experience with enhanced engagement
- Helps in effective content marketing strategies
- Optimizes time utilization of your sales teams
- Gives unique ideas for personalization
- Helps in predictive recommendations like what patients are most likely to seek
Patient Acquisition in Medical Tourism
Patient acquisition is a big pain in medical tourism. Patient acquisition costs going out of balance is one of the reasons for medical tourism business failure. Patient acquisition is very expensive for most businesses at the start. Dr Prem’s medical tourism masterclass will show you the most effective patient acquisition strategies at an optimized cost.
The masterclass will discuss:
- Holistic understanding of patient’s needs
- How to be the first mover
- Simplifying the business processes with added layers of convenience
- Online reputation
- Integrated marketing approach
- Lean, viable, and sustainable paid marketing
- Importance of partnerships and referrals
Legal, ethical & cultural issues in Medical Tourism and Wellness Tourism
Legal, ethical, and cultural issues are challenging aspects of medical tourism. Cultural dissimilarities, language issues, and lack of medical ethics can land medical tourists in the soup. Dr Prem’s medical tourism masterclass presents a comprehensive view of these factors from various perspectives.
The masterclass will highlight:
- Common cross-cultural issues faced by medical tourists
- Developing cultural understanding of patients
- Why cultural understanding is important for destinations?
- Key legal terms in medical tourism and legal recourse available
- Understanding patient’s rights
- Ethical concerns in medical tourism and ways to address them
- Ethical documentation in medical tourism
- Identifying unethical practices
- Strategies for medical travelers
Online Reputation in Medical Tourism
What people say about you matter more than what you are. 75% of healthcare consumers say online reviews and rating influence their decisions of selecting a physician or provider. One negative review can seriously impact your reputation. So, how do you think you can build online reputation in medical tourism?
In Dr Prem’s medical tourism masterclass, you will learn
- Key strategies to build online reputation
- Rules of communication in online reputation
- Strategies to leverage digital channels
- Strategies to drive community engagement
- Performance showcase
- Subtle nuances of online reputation
- Strategies to avoid PR disasters
Medical Tourism Facilitator business and matchmaking services
The medical tourism facilitator role has become more challenging with emerging trends that are creating confusion among patients. The need is for efficient matchmaking to facilitate a patient’s decision-making in selecting the best provider, treatments, and destination within their means.
Medical tourism facilitator and matchmaking is a crucial subject in this masterclass where you learn:
- The role and importance of medical tourism facilitators
- How to plan and set up medical tourism facilitator business
- Ethical and legal parameters of medical tourism facilitators
- Accreditation in medical tourism facilitator business
- Strategies for efficient matchmaking services
- Leverage AI in matchmaking
AI-driven Personalized Patient Engagement
AI will truly revolutionize the way we will interact with patients in future. With artificial intelligence gradually taking over in some of the core areas of patient care, things are about to become easier to manage than how they are right now.
In this particular Masterclass, you will learn about:
- Integration of AI technologies for personalized patient engagement
- Leveraging AI to understand and analyze patient preferences and behaviors
- Customizing patient interactions and care plans using AI algorithms
- Real-time monitoring and feedback through AI-enabled platforms
- Enhanced patient education and empowerment through AI-driven personalized content
- AI-driven predictive modeling for proactive interventions and preventive care
- Seamless integration of AI-powered virtual assistants for personalized patient support.
Advanced Content Management for Healthcare Brands
In healthcare branding, advanced content management is crucial for engaging audiences. With tailored systems, high-quality content, personalization, and compliance, brands can optimize their strategies, foster trust, and deliver exceptional healthcare experiences.
- Tailored content management system
- High-quality and informative content
- Advanced personalization techniques
- Content automation tools
- Compliance and brand consistency
- Data-driven content optimization
- Integration with patient portals or apps
Digital Marketing in Global Healthcare, Medical, and Wellness Tourism
Digital Marketing readies your healthcare initiative for the challenges ahead, in terms of reaching out to appropriate audiences, creating a product-specific niche, and getting more traction for your products and services.
Dr Prem’s Masterclass will help you clear your core digital marketing concepts, such as:
- Understanding niche markets
- Analysis of marketing goals
- 7Ps of Dr Prem’s Medical Tourism Marketing
- Focused advertising spend for measurable returns
- Strategies to tap zero-search results and voice commerce
- Effective content marketing driving user engagement
- Best strategies for posts, reels, stories, and sliders on social media
Medical Tourism and Healthcare Marketing
In a way, both healthcare and medical tourism are so intertwined that it’s usually become difficult for a new healthcare business to settle for the type of marketing they need.
Dr Prem’s Masterclass touches upon some of those pain areas in healthcare marketing:
- Targeted marketing campaigns for medical tourism.
- Highlight unique healthcare facility offerings.
- Utilize digital strategies for international reach.
- Collaborate with travel agencies/platforms.
- Leverage patient testimonials for credibility.
- Implement multilingual support.
- Partner with international insurers/employers.
Corporate Wellness Marketing
Definitely, not a new concept for bigger organizations across the globe, Corporate Wellness still remains to be an untouched area which usually doesn’t get the kind of attention it actually requires.
Dr Prem will help you understand the core of Corporate Wellness, as he goes on to explain some basic points:
- Promote corporate wellness programs.
- Highlight employee benefits.
- Utilize digital marketing channels.
- Offer customized solutions.
- Showcase success stories.
- Collaborate with influencers.
- Provide educational resources
Budgeting & ROI in Healthcare Marketing
Despite spending lots of money in Healthcare Marketing, most of the healthcare businesses fail to get the desired results. While improper budgeting is definitely one of the reasons behind the limited return on their investments, several other factors contribute to non-conformity between investment and the expected outcomes.
Dr Prem’s Masterclass helps you understand what you need to do to get better ROI in healthcare marketing:
- Developing a comprehensive budgeting plan
- Measuring the return on investment (ROI) for various marketing initiatives
- Identifying cost-saving opportunities without compromising the quality and impact of marketing efforts
- Implementing tracking mechanisms and analytics tools to monitor marketing performance
- Understanding the contribution of different marketing channels and touchpoints in driving conversions and ROI, helping to optimize resource allocation.
- Measuring and analyzing the engagement and interactions generated by marketing campaigns and initiatives
- Implementing strategies to optimize conversion rates at different stages of the marketing funnel
- Leveraging data and analytics to inform budgeting decisions
