DrPrem.com Masterclass

Topics discussed in Dr Prem Masterclass | Terms, trends, and opportunities in medical tourism, wellness tourism and healthcare marketing

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Medical Tourism and Wellness Tourism - Latest Terms, Trends, Opportunities, Niches, and Challenges.

Nothing can stop medical tourism from growing. Global healthcare demand is at an all-time high. Pandemic-induced treatment backlogs will take years to clear. The global healthcare burden will be massive by 2030 with NCDs accounting for 75% of global deaths in 2030 up from 65% in 2013. Medical tourism is going through an interesting phase with newer niches and opportunities and competitive challenges.

In the medical tourism masterclass, you will learn about:

Patient's journey in medical tourism

A patient’s journey in medical tourism starts long before they reach out to you. It starts the moment they come to know about you. Do you know the number of touchpoints a patient has to encounter before making a purchase? Surely, not. The simpler and more enjoyable their experience with these touchpoints, the higher the chances for conversion.

This medical tourism masterclass will guide you on:

Key success strategies in medical and wellness tourism

Success in medical and wellness tourism rests on creating the best product as per the changing customer demands. Medical tourism is getting more complex with growing challenges in destinations, procedures, and customer behaviors. Patients will always look for comfort and convenience.

The medical tourism masterclass will discuss:

Strategic brand building and positioning in Medical Tourism and Wellness Tourism

Your brand rests in your patients’ minds. How your prospective patients perceive you make your brand. The brand reflects trust and a great relationship. 46% of consumers will pay more for trusted brands. Brand building doesn’t happen overnight but with consistent efforts, it might not be that time-consuming. This is what Dr Prem’s medical tourism masterclass is meant for.

The masterclass will touch on the following points:

Understanding the role of AI in Medical and Wellness Tourism Business

Do you know what is the biggest challenge in the medical and wellness tourism business? It is lead generation and conversions. More than 40% of sales leaders have seen major improvements in lead generation with AI tools. The future of medical and wellness tourism marketing rests on AI.

You will learn how AI:

Patient Acquisition in Medical Tourism

Patient acquisition is a big pain in medical tourism. Patient acquisition costs going out of balance is one of the reasons for medical tourism business failure. Patient acquisition is very expensive for most businesses at the start. Dr Prem’s medical tourism masterclass will show you the most effective patient acquisition strategies at an optimized cost.

The masterclass will discuss:

Online Reputation in Medical Tourism

What people say about you matter more than what you are. 75% of healthcare consumers say online reviews and rating influence their decisions of selecting a physician or provider. One negative review can seriously impact your reputation. So, how do you think you can build online reputation in medical tourism?

In Dr Prem’s medical tourism masterclass, you will learn

Medical Tourism Facilitator business and matchmaking services

The medical tourism facilitator role has become more challenging with emerging trends that are creating confusion among patients. The need is for efficient matchmaking to facilitate a patient’s decision-making in selecting the best provider, treatments, and destination within their means.

Medical tourism facilitator and matchmaking is a crucial subject in this masterclass where you learn:

AI-driven Personalized Patient Engagement

AI will truly revolutionize the way we will interact with patients in future. With artificial intelligence gradually taking over in some of the core areas of patient care, things are about to become easier to manage than how they are right now.

In this particular Masterclass, you will learn about:

Advanced Content Management for Healthcare Brands

In healthcare branding, advanced content management is crucial for engaging audiences. With tailored systems, high-quality content, personalization, and compliance, brands can optimize their strategies, foster trust, and deliver exceptional healthcare experiences.

Digital Marketing in Global Healthcare, Medical, and Wellness Tourism

Digital Marketing readies your healthcare initiative for the challenges ahead, in terms of reaching out to appropriate audiences, creating a product-specific niche, and getting more traction for your products and services.

Dr Prem’s Masterclass will help you clear your core digital marketing concepts, such as:

Medical Tourism and Healthcare Marketing

In a way, both healthcare and medical tourism are so intertwined that it’s usually become difficult for a new healthcare business to settle for the type of marketing they need.

Dr Prem’s Masterclass touches upon some of those pain areas in healthcare marketing:

Corporate Wellness Marketing

Definitely, not a new concept for bigger organizations across the globe, Corporate Wellness still remains to be an untouched area which usually doesn’t get the kind of attention it actually requires.
Dr Prem will help you understand the core of Corporate Wellness, as he goes on to explain some basic points:

Budgeting & ROI in Healthcare Marketing

Despite spending lots of money in Healthcare Marketing, most of the healthcare businesses fail to get the desired results. While improper budgeting is definitely one of the reasons behind the limited return on their investments, several other factors contribute to non-conformity between investment and the expected outcomes.

Dr Prem’s Masterclass helps you understand what you need to do to get better ROI in healthcare marketing:

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