KEY TOPICS DISCUSSED IN WELLNESS TOURISM MASTERCLASSES
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Wellness Tourism - Definition, Latest Terms, Trends, Opportunities, Niches, and Challenges
Prioritizing self-care and well-being on the go is driving wellness tourism. Wellness tourism has emerged as a more attractive proposition from the two multi-billion tourism and wellness industries and is projected to touch $1.3 Trillion by 2025 (GWI study). Wellness tourism is evolving bringing in a host of opportunities that you will love to explore.
In Dr Prem’s Wellness Tourism Masterclass, you will learn about:
- Wellness dimensions and their correlation with wellness tourism
- Terms and definitions of wellness tourism
- Wellness tourism niches, trends, and categories
- Emerging and upcoming opportunities
- Competitive and strategic challenges in the wellness tourism market
Don’t miss out on this opportunity to learn from the best in the industry. Register for Dr Prem’s Masterclass today!
Knowing the Wellness Traveler
Travel with intent is the new normal in the tourism industry. Post-pandemic travelers are more mindful of their choices and value experiences more. Wellness tourism products and services should be aimed at catering to these emerging needs and want of travelers.
Dr Prem’s Wellness Tourism Masterclass will enlighten you about:
- Demographics of wellness tourists
- Primary and Secondary wellness tourists
- Destination choices of wellness tourists
- Wellness tourist lookout.
Understanding the Journey of Wellness Travelers
The journey of wellness travelers starts long before they book your service. It starts when they come to know about you and thereafter go through several encounters at different touchpoints before making a purchase. Do you know what is their experience at every touchpoint? Most businesses fail to understand this. The simpler and more enjoyable their experiences are with these touchpoints, the higher the chances of sales.
In this masterclass, you will learn:
- Different phases of a wellness traveler’s journey.
- Importance and the need for tourist journey mapping.
- Identifying different touchpoints of the tourist’s journey.
- Insights into convenience factors at touchpoints.
- Enhancing touchpoint user experience by eliminating friction
- Efficient journey mapping.
Key Success Strategies for Wellness Tourism Business
What are the best products in the wellness tourism business? Creating market-fit products in dynamic wellness tourism is the key success strategy. Wellness tourism encompasses a broad spectrum of products, and creating the right product mix can make a huge difference.
Dr Prem’s Wellness Tourism Masterclass will talk about:
- The mission of your wellness tourism business and how it will help your customers
- Deeper understanding of the dynamism of wellness tourism and influencing factors
- Identifying markets, segmentation, and targeting
- Business model creation with the right choice of products and services
- Anticipate areas of friction and resolution.
- Innovative personalization without added cost
- Create moments of delight
Strategic Brand Building and Positioning in Wellness Tourism
Do you know 46% of consumers are willing to pay more for trusted brands? You should always be in your customers’ minds. How to make your brand the unanimous choice of wellness travelers? Your brand should emanate a high level of trust and reliability.
You will learn in this masterclass:
- Website building and meaningful logo creation
- Effective communication strategies during pre, ongoing, and post-sales period for long term relationships.
- Creating a value culture in the organization
- Strategies for automated service for enhanced guest engagement
- Quality customer service delivery
- Business launching strategies
- PR activities and business networking through meets and events
Don’t miss out on this opportunity to learn from the best in the industry. Register for Dr Prem’s Masterclass today!
Decoding the role of AI in the Wellness Tourism Business
Enhanced efficiency is the mantra of modern business. And in this highly competitive wellness tourism market, AI comes as a boon to keep you ahead of your peers. According to a study, AI can enable an increase in sales by 52% and customer retention by 51%. Wellness tourism marketing will rest on AI.
In this wellness tourism masterclass, you will learn how to use AI for:
- Quality lead generation leading to higher conversions
- Creating an ideal customer persona
- Getting real insights into wellness travelers’ behaviors
- Creating positive customer engagement
- Effective content marketing strategies
- Optimize time utilization of the sales team
- Getting unique ideas for personalization
- Predictive analysis of tourists’ growing needs
Customer Acquisition in Wellness Tourism
Businesses flop when acquisition costs go beyond control. This might seem to be very expensive at the start but Dr Prem’s enriched experience and deeper insights will help you rein the expenses without missing out on any sales opportunity.
The workshop will guide you on:
- Holistic understanding of the customers’ needs
- How being the first mover helps in grabbing the larger pie.
- Setting up simple processes with the added convenience
- Online reputation building
- Integrated marketing approach
- Lean, sustainable, and viable marketing
- Strategies to build partnerships and referrals.
Don’t miss out on this opportunity to learn from the best in the industry. Register for Dr Prem’s Masterclass today!
Legal, ethical, and cultural issues in Wellness Tourism
Traveling for wellness also involves legal, ethical, and cultural issues. Unethical and unapproved therapies, illegal practices, and lack of ethical standards can land a wellness tourist in serious problems. Dr Prem in this wellness tourism masterclass will give you comprehensive guidance for proactive actions from different perspectives.
You will learn:
- Cultural issues faced by a tourist.
- Strategies to build a cultural understanding of your prospective customers
- Important strategies for destinations
- Legal issues associated with wellness treatments and legal recourse available
- Understanding customers’ rights
- Ethical concerns in wellness tourism
- Ethical documentation in wellness tourism
- Identifying unethical practices
- Things wellness tourists need to check
Online Reputation in Wellness Tourism
93% of users report that online reviews had an impact on their buying decisions. If it is health or well being related, definitely this will have a bigger influence. What people say about you matters. Even more important is to make people say good things about you.
In this wellness tourism masterclass, Dr Prem will guide you about:
- Online reputation meaning and implications
- Influence of online reputation in wellness tourism business
- Communication strategies to build trust among the audience
- Strategies for omnichannel reputation building
- Driving community engagement
- Performance showcase
- Understanding nuances of online reputation
- Strategies to avoid PR disasters
Importance of Facilitators and Matchmaking services in Wellness Tourism
The needs and wants of wellness tourists are more varied than anything else opening more opportunities than you can imagine. The trick of the trade lies in sending the right person to the right provider or creating the right mix of offerings. An efficient matchmaker can influence the customer’s decision-making by helping them with several flexible options.
You will get to learn:
- The role of wellness tourism facilitators
- Strategies to plan and set up wellness tourism facilitator business
- Ethical and legal parameters of facilitators
- Accreditation or licensing for wellness tourism facilitators
- Strategies to create efficient matchmaking services
- Leverage AI in matchmaking
Understanding Wellness and Medical Wellness
This is the most interesting part of wellness tourism that is still evolving. Most wellness tourism businesses are yet to tap its tremendous potential. Wellness tourism services are equally demanded by the healthy and clinically ill individuals. People look for great holistic experiences to be in the pink of health avoiding any health disaster. How you can orient your offerings to this emerging profitable niche?
You will get to know the following in Dr Prem’s Wellness Tourism masterclass:
- Basics of medical wellness and its evolution as an offshoot of wellness tourism
- Understanding the difference between wellness and medical wellness
- Why medical wellness matters?
- Understanding the customers’ needs in medical wellness
- Challenges and opportunities in medical wellness tourism
- Creating personalized information to meet individual medical wellness needs
Don’t miss out on this opportunity to learn from the best in the industry. Register for Dr Prem’s Masterclass today!
Integration of medical in wellness resorts
This is the most vital part in medical wellness segment. Consumers are more aware of holistic wellbeing and look for pleasurable holistic experiences in wellness tourism. Wellness resorts are integrating medical treatments into their wellness programs to ensure sustainable wellbeing of their guests regardless of their health condition.
This wellness tourism workshop will give you a comprehensive view of:
- Medical wellness market and its trends
- Identifying the customer segment
- Launching viable medical wellness facilities or programs
- Program curation in medical wellness
- Realigning the staff to medical wellness philosophy
- Creating personalized medical wellness packages
- Positioning, brand-building, and marketing medical wellness
Creating Delightful Wellness Tourism Experiences
Customer satisfaction is the bare minimum need. To stand out in the competition, your wellness tourism business should make travelers’ experiences delightful. Vast opportunities in wellness tourism can make things more complex and challenging if services and programs are not planned properly. The more you work on adding moments of pleasure the higher the chances to win customers.
Dr Prem’s wellness tourism workshop will guide about:
- Deeper understanding of wellness products as per the customers’ demands
- Understanding the guest’s reaction metrics
- Identifying crucial touchpoints to create delightful moments
- Frequent evaluation of key performance metrics
- Innovating delightful experiences without adding too much cost liability
- Staff training for customer handling in different phases of their sales journey
Lean Digital Marketing in Wellness Tourism
The journey of your wellness tourist is likely to start online. 90% of travelers do their holiday search online. About 700 million people will go for online travel booking in 2023. It is expected that by 2023, branded travel companies will spend 70% of their budget on digital ad spending up from 63% in 2020. You need to learn special lean marketing strategies to be visible in the crowded market.
The wellness tourism masterclass will guide on lean, viable, and result-oriented sustainable digital marketing covering:
- In-depth research on niche markets
- Analysis of business goals
- 7Ps of Dr Prem’s Wellness Tourism Marketing
- Focused ad spending for ensured ROI
- Strategies to tap zero search and voice commerce
- Effective content marketing for audience engagement
- Best strategies for social media promotional activities
Planning and Designing Wellness Resorts
Wellness resorts are the paradise of the wellness tourism business. Discerning travelers primarily visit these resorts for a heightened sensory experience. Therefore, planning and designing of wellness resorts matter a lot to make the guests’ wellness journey delightful.
Dr Prem with his vast experience in wellness resort consultancy will guide you about the following:
- 4S's of Wellness Resort design – Space, surroundings, sound, and services
- Wellness resort design trends
- Key planning strategies in line with your wellness resort philosophy
- Location selection
- Resort sizing
- Site planning
- Hierarchy of spaces
- Resort offerings as per design, location, and climatic conditions
- Biophilic design and architecture
- Material selection for sustainability
- Enhancing aesthetic appeal
Don’t miss out on this opportunity to learn from the best in the industry. Register for Dr Prem’s Masterclass today!
Watch Dr Prem Jagyasi Medical Tourism and Carve Your Life Workshop Videos
Who Should Attend ?
Hospitals, Clinics
Doctors, Dentists
Wellness centers, Spas, Alternative therapy centres
Dental tourism facilitators
State Tourism boards & tour operators
Health Insurance Companies
Yoga centers Hotels Students TPAs
Key Benefits To Hotels/Resorts
- Your chance to know the connecting thread between Hotel & Wellness Tourism industry from the expert Dr Prem Jagyasi, the author of Wellness Tourism guidebook
- Get tips on marketing & branding of your organization amidst right audiences Learn to make key strategies while making marketing plan for better business development through international patients travelling to India
- Opportunity to meet hospitals & Wellness tourism companies to understand the feasibility of joint venture with them
- Gain insights on legal & ethical issues involved in Wellness Tourism
- Overcome the challenges involved business development while dealing with international
Key Benefits To Wellness Tourism Companies/ Facilitators.
Get tips on marketing & branding of your organization amidst right audiences
Learn to make key strategies while making marketing plan for better business development.
Get to learn right approach while dealing with international patients Gain insights on legal & ethical issues involved.
Overcome the challenges involved business development.
Learn more on health insurance & its key impact on Wellness tourism industry.
Get success formula that seldom fails while working in Wellness tourism industry.
Key Benefits To Tourism Companies & Tour Operators
- Your chance to know the connecting thread between Tourism & Wellness Tourism industry from the expert.
- Get tips on marketing & branding of your organization amidst right audiences.
- Learn to make key strategies while making marketing plan for better business development through international patients travelling to India.
- Gain insights on legal & ethical issues involved in Wellness Tourism.
- Overcome the challenges involved business development while dealing with international travellers
Key Benefits To Hospitals
- An opportunity to explore various elements of Wellness tourism industry apart from what has been taught in lectures and read in books
- A lifetime chance to meet and interact with Dr Prem Jagyasi, a Wellness tourism expert, renowned speaker, chartered consultant and the author of Wellness Tourism Guide Book. Get all the tips & ideas to start a Wellness tourism rand run it successfully
- Know the facts & figures, current scenario, future prospects of Wellness Tourism industry that will help you chart your future course of action to be a successful Wellness tourism professional
What is in store for an individual in Wellness Tourism Masterclass?
As an individual, the Wellness Tourism Masterclass by Dr. Prem Jagyasi is a perfect stepping stone for your professional growth. Whether you are a startup or an established company; the aim of this workshop is to help you get all the necessary answers you are looking for. Through this workshop you can improve and expand your.
Networking in Wellness Tourism
As an individual, networking plays a vital role to help your business grow. Through the Wellness tourism workshop by Dr. Prem Jagyasi, you will get to meet people who are within your field. This will help you to promote your brand or business and even enhance and improve your business networking. Proper networking will also help you to deal with the challenges and obstacles that come in while dealing with International patients
Learn the latest trends in Wellness Tourism
For any business to sustain any competition, it is important to be updated with all the changes and happenings in the industry. Through the Wellness tourism workshop, you will be updated with the latest changes and movements in the healthcare sector. It will also help you to understand how to target the right audience in an effective way.
Understand the legal and ethical issues in Wellness Tourism
In any industry, there are certain legal and ethical issues and limitations that you should be aware of as an individual. Through the workshop, Dr. Prem Jagyasi will highlight these issues and also give you solutions on how you can overcome them easily. This will help you to run your business in a better way without making any compromises in the quality of the services you provide.
How a business can gain from Dr. Prem Jayasi’s Wellness Tourism Masterclass and Workshop
A business can sustain any competition when it gets the right kind of guidance. As an industry expert and consultant; Dr. Prem Jagyasi has been giving a helping hand for many start-up’s who want to enter the Wellness tourism industry. This workshop is designed to help companies understand the nitty-gritties of running a company. Through this workshop, you will
- Get a chance to connect with the industry experts in Wellness tourism and Tourism in general from various parts of the world and the country
- You will get good tips on how to market and brand your company by targeting the right crowd on a Global level
- Strategize and develop a marketing plan that will help in the company’s growth by bringing patients to India from various parts of the world and regions as well.
- Through the Welness tourism workshop by Dr. Prem, you will understand the ethical and legal issues that are there in the industry.
- Understand how to overcome the various challenges of dealing with international travelers and developing your business at the same time.
- Learn the latest trends and changes that are happening at a Global level and how we can adapt these changes to improve the Indian Wellness Tourism sector/industry.
- Establish long term connections with Wellness Tourism facilitators across the world to bring in more wellness tourists to India.
This Masterclass and workshop is also beneficial for Doctors, Medical practitioners Dentists
Doctors, Medical practitioners and Dentists have to be on top of the game while providing any kind of service. The Wellness Tourism Workshop by Dr. Prem Jagyasi is an opportunity to explore the various aspects and elements of the industry. It also helps you to understand and differentiate the difference between the information thought in lectures and books to what is happening real time. This workshop will help Medical professionals to
- Know about the latest treatments, medical breakthroughs and developments that can help them provide better services.
- Meet people from other sectors of the healthcare industry for better networking prospects
- Develop the right plan of action and marketing strategy to attract patients within and out of the country
- An opportunity to explore various elements of Welness tourism industry apart from what has been taught in lectures and read in books
- Get all the tips & ideas to start a Wellness tourism company/service and how to run it successfully
- Know the facts & figures, current scenario, future prospects of Wellness Tourism industry that will help you chart your future course of action to be a successful Medical tourism professional
Register for Dr Prem’s Masterclass today. Learn and Grow before event is sold out.
A Workshop That Is Also Ideal For Established and Upcoming Wellness Tourism
Wellness tourism facilitators are the bridge between patients and health care service providers. These companies play a vital role in the overall growth of the industry in many ways. The Wellness Tourism Workshop by Dr. Prem Jagyasi is equally beneficial for those who have already established themselves in the industry. It is also meant for companies that are planning to venture into this sector and need some sort of guidance on how to do it. With the help of this workshop, you will understand
- The challenges that many wellness tourism facilitators face when they enter the industry
- Tips on branding and marketing your company while targeting the right audience
- Develop and strategize an effective marketing plan for business development
- Learn about the key impact and importance of health insurance on the medical tourism industry
- Use the right approach to tackle with the challenges and barriers that come while dealing with International patients
State Tourism Boards & Tour Operators Can also Be a part of It
The state tourism boards and tour operators equally play an important role in the wellness tourism sector. Unlike general tourism, wellness tourism is a specific service which has its own limitations and challenges. The ability to customize services that combines health, wellness and fun is very critical and requires a lot of attention to details. The Wellness tourism workshop will help such entities to understand
- What are the present market trends, demands and needs while catering to international tourists
- How to promote domestic tourism and retain Indian patients within the country itself
- The need for better infrastructure and services for international tourists
- Offering and providing Health and Wellness centric packages based on the seasonal or present industry trends
- Understand the importance and role of wellness tourism facilitators and agencies
- Strategize lucrative and effective methods to attract wellness tourists from various parts of the globe keeping in mind the present demands of international patients.