Medical Tourism and Wellness Tourism Masterclass at Batumi,
Georgia, by Dr Prem and Paata Ratiani
Venue : Colosseum Marina Batumi,Georgia
Date : 27 January 2024
Time : 11:00 am - 4:00 pm
Below are some of the key topics to be covered in the masterclass
A globally acclaimed, award-winning strategic leader and speaker, Dr. Prem Jagyasi will team up with Paata Ratiani, a renowned Medical Tourism international expert, opinion leader and strategy developer to conduct a Masterclass on Medical Tourism and Wellness Tourism, on January 26-27, 2024, in Batumi, Georgia
Become a part of the industry’s top echelon by joining Dr Prem’s Masterclass.
Patient's journey in medical tourism
- Different phases of the patient’s journey in medical tourism
- Importance and need of patient journey mapping
- Identifying different touchpoints in patient’s journey.
- Improving user experience at each touchpoint
- Adding convenience factors at different touchpoints.
- Efficient patient journey mapping
If you’re looking to learn and grow in your industry, join Dr Prem’s Masterclass.
Key success strategies in medical and wellness tourism
- Why you are here and how you can help your patients?
- Deeper understanding of the dynamic market for proactive actions
- Proper market segmentation and targeting
- Create the right business model with the choicest products/services
- Brand building and positioning
- Anticipate points of friction and resolve them even before they surface
- Innovative personalization strategies without adding service cost
- Create moments of truth
Strategic brand building and positioning in Medical Tourism and Wellness Tourism
- Website building and logo creation
- Effective communication strategies pre-, ongoing, and post-sales phase for building trust and relationship
- Creating a value culture in the organization
- Creative automation service for better customer engagement and post-sales service
- Quality management in service delivery
- Business launching strategies
- PR activities, networking, and participation in events and meets
Patient Acquisition in Medical Tourism
- Holistic understanding of patient’s needs
- How to be the first mover
- Simplifying the business processes with added layers of convenience
- Online reputation
- Integrated marketing approach
- Lean, viable, and sustainable paid marketing
- Importance of partnerships and referrals
Legal, ethical & cultural issues in Medical Tourism and Wellness Tourism
- Common cross-cultural issues faced by medical tourists
- Developing cultural understanding of patients
- Why cultural understanding is important for destinations?
- Key legal terms in medical tourism and legal recourse available
- Understanding patient’s rights
- Ethical concerns in medical tourism and ways to address them
- Ethical documentation in medical tourism
- Identifying unethical practices
- Strategies for medical travelers
Medical Tourism Facilitator business and matchmaking services
- The role and importance of medical tourism facilitators
- How to plan and set up medical tourism facilitator business
- Ethical and legal parameters of medical tourism facilitators
- Accreditation in medical tourism facilitator business
- Strategies for efficient matchmaking services
- Leverage AI in matchmaking
AI-driven Personalized Patient Engagement
- Integration of AI technologies for personalized patient engagement
- Leveraging AI to understand and analyze patient preferences and behaviors
- Customizing patient interactions and care plans using AI algorithms
- Real-time monitoring and feedback through AI-enabled platforms
- Enhanced patient education and empowerment through AI-driven personalized content
- AI-driven predictive modeling for proactive interventions and preventive care
- Seamless integration of AI-powered virtual assistants for personalized patient support.
Digital Marketing in Global Healthcare, Medical, and Wellness Tourism
- Understanding niche markets
- Analysis of marketing goals
- 7Ps of Dr Prem’s Medical Tourism Marketing
- Focused advertising spend for measurable returns
- Strategies to tap zero-search results and voice commerce
- Effective content marketing driving user engagement
- Best strategies for posts, reels, stories, and sliders on social media
Digital Marketing in Healthcare
- Informative and user-friendly website
- Targeted online advertising
- Social media engagement
- Search engine optimization (SEO)
- Email marketing campaigns
Advanced Content Management for Healthcare Brands
- Tailored content management system
- High-quality and informative content
- Advanced personalization techniques
- Content automation tools
- Compliance and brand consistency
- Data-driven content optimization
- Integration with patient portals or apps
Budgeting and ROI in Healthcare Marketing
- Set marketing budget based on goals and financial capabilities.
- Allocate budget strategically across channels.
- Track and measure ROI of marketing efforts.
- Analyze and optimize successful campaigns.
- Continuously monitor and adjust budget and strategies.
Medical Tourism and Healthcare Marketing
- Targeted marketing campaigns for medical tourism.
- Highlight unique healthcare facility offerings.
- Utilize digital strategies for international reach.
- Collaborate with travel agencies/platforms.
- Leverage patient testimonials for credibility.
- Implement multilingual support.
- Partner with international insurers/employers.
Corporate Wellness Marketing
- Promote corporate wellness programs.
- Highlight employee benefits.
- Utilize digital marketing channels.
- Offer customized solutions.
- Showcase success stories.
- Collaborate with influencers.
- Provide educational resources.
Reliving the Georgia Medical Tourism Summit 2020 Through Pictures
Who Should Attend ?
Hospitals & Clinics
Doctors & Dentists
Wellness centers, Spas & Alternative therapy centers
State Tourism boards & tour operators
Health Insurance Companies
Yoga centers, Hotels, Students & TPAs
Healthcare Professionals
Embassy Delegates & Diplomats
African Business Decision Makers
Industry Influencers
Key Benefits To Hotels/Resorts
- Your chance to know the connecting thread between Hotel & Medical Tourism industry from the expert Dr Prem Jagyasi, the author of Medical Tourism guidebook
- Get tips on marketing & branding of your organization amidst right audiences Learn to make key strategies while making marketing plan for better business development through international patients
- Opportunity to meet hospitals & Medical tourism companies to understand the feasibility of joint venture with them
- Gain insights on legal & ethical issues involved in Medical Tourism
- Overcome the challenges involved business development while dealing with international
Key Benefits To Tourism Companies & Tour Operators
- Your chance to know the connecting thread between Tourism & Medical Tourism industry from the expert.
- Get tips on marketing & branding of your organization amidst right audiences.
- Learn to make key strategies while making marketing plan for better business development through international patients
- Gain insights on legal & ethical issues involved in Medical Tourism.
- Overcome the challenges involved business development while dealing with international travellers
Key Benefits To Hospitals
- An opportunity to explore various elements of Medical tourism industry apart from what has been taught in lectures and read in books
- A lifetime chance to meet and interact with Dr Prem Jagyasi, a Medical tourism expert, renowned speaker, chartered consultant and the author of Medical Tourism Guide Book. Get all the tips & ideas to start a Medical tourism rm and run it successfully
- Know the facts & figures, current scenario, future prospects of Medical Tourism industry that will help you chart your future course of action to be a successful Medical tourism professional
What is in store for an individual in Medical Tourism Masterclass?
As an individual, the Medical Tourism Masterclass by Dr. Prem Jagyasi is a perfect stepping stone for your professional growth. Whether you are a startup or an established company; the aim of this workshop is to help you get all the necessary answers you are looking for. Through this workshop you can improve and expand your.
Networking in Medical Tourism
As an individual, networking plays a vital role to help your business grow. Through the Medical tourism workshop by Dr. Prem Jagyasi, you will get to meet people who are within your field. This will help you to promote your brand or business and even enhance and improve your business networking. Proper networking will also help you to deal with the challenges and obstacles that come in while dealing with International patients.
Learn the latest trends in Medical Tourism
For any business to sustain any competition, it is important to be updated with all the changes and happenings in the industry. Through the Medical tourism workshop, you will be updated with the latest changes and movements in the healthcare sector. It will also help you to understand how to target the right audience in an effective way.
Understand the legal and ethical issues in Medical Tourism
In any industry, there are certain legal and ethical issues and limitations that you should be aware of as an individual. Through the workshop, Dr. Prem Jagyasi will highlight these issues and also give you solutions on how you can overcome them easily. This will help you to run your business in a better way without making any compromises in the quality of the services you provide.
How a business can gain from Dr. Prem Jayasi’s Medical Tourism Masterclass and Workshop
A business can sustain any competition when it gets the right kind of guidance. As an industry expert and consultant; Dr. Prem Jagyasi has been giving a helping hand for many start-up’s who want to enter the Medical tourism industry. This workshop is designed to help companies understand the nitty-gritties of running a company. Through this workshop, you will
- Get a chance to connect with the industry experts in Medical tourism and Tourism in general from various parts of the world and the country
- You will get good tips on how to market and brand your company by targeting the right crowd on a Global level
- Strategize and develop a marketing plan that will help in the company’s growth by bringing patients from various parts of the world and regions as well.
- Through the Medical tourism workshop by Dr. Prem, you will understand the ethical and legal issues that are there in the industry.
- Understand how to overcome the various challenges of dealing with international travelers and developing your business at the same time.
- Learn the latest trends and changes that are happening at a Global level and how we can adapt these changes to improve the Medical Tourism sector/industry.
- Establish long term connections with Medical Tourism facilitators across the world to bring in more medical
Benefits for Hospitals and clinics
Hospitals and Clinics face the biggest challenge when they are dealing with any kind of patient. Not only are they obligated to ensure that they follow all the quality standards, but they are also responsible for the lives that come to them. The Medical Tourism Workshop by Dr. Prem Jagyasi helps hospitals and clinics to understand
- The Global/International Quality standards that are set in the healthcare industry
- Learn the importance of setting up an ideal patient department keeping in mind the needs and requirements of international patients.
- Collaborate with tour operators and medical facilitators from various parts of the world to enhance, promote and market their product or service
- Learn the ways of dealing and tackling the Legal and Ethical issues while dealing with international patients by adapting the right approach.
- Get to know the various healthcare trends and medical breakthroughs that are happening at a domestic and international level.
- Get the facts and figures as well as the current and future prospects surrounding the Medical Tourism Industry so that you can develop the relevant POA to be successful in the industry.
This Masterclass and workshop is also beneficial for Doctors, Medical practitioners Dentists
Doctors, Medical practitioners and Dentists have to be on top of the game while providing any kind of service. The Medical Tourism Workshop by Dr. Prem Jagyasi is an opportunity to explore the various aspects and elements of the industry. It also helps you to understand and differentiate the difference between the information thought in lectures and books to what is happening real time. This workshop will help Medical professionals to
- Know about the latest treatments, medical breakthroughs and developments that can help them provide better services.
- Meet people from other sectors of the healthcare industry for better networking prospects
- Develop the right plan of action and marketing strategy to attract patients within and out of the country
- An opportunity to explore various elements of Medical tourism industry apart from what has been taught in lectures and read in books
- Get all the tips & ideas to start a Medical tourism company/service and how to run it successfully
- Know the facts & figures, current scenario, future prospects of Medical Tourism industry that will help you chart your future course of action to be a successful Medical tourism professional
Register for Dr Prem’s Masterclass today. Learn and Grow before event is sold out.
State Tourism Boards & Tour Operators Can also Be a part of It
The state tourism boards and tour operators equally play an important role in the medical tourism sector. Unlike general tourism, medical tourism is a specific service which has its own limitations and challenges. The ability to customize services that combines health, wellness and fun is very critical and requires a lot of attention to details. The Medical tourism workshop will help such entities to understand
- What are the present market trends, demands and needs while catering to international tourists
- How to promote domestic tourism and retain patients within the country itself
- The need for better infrastructure and services for international tourists
- Offering and providing Health and Wellness centric packages based on the seasonal or present industry trends
- Understand the importance and role of medical tourism facilitators and agencies
- Strategize lucrative and effective methods to attract medical tourists from various parts of the globe keeping in mind the present demands of international patients.