Self-positioning has provided impetus to few of the most revered celebrities that the modern era has witnessed. They are brands in their own right and have evolved with time. They are successful primarily because they understood and executed the basics of personal branding better than the most. These men and women have managed to handle the dynamics of their profession better than the most making their success more enduring and inspiring.
One more thing in common in those finding a mention in our list of personal branding success stories is that they are well versed in the art of repackaging themselves. The predicaments never had better of them but molded every obstacle into an opportunity. You can spot them on all media platforms where they are at their communicative best. Their passions are well known and their ideas to manipulate the future have many takers. The ideals they follow are ideals for the masses. They have mastered the art of telling their story and telling it well.
Donald Trump
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A bossy figure dubbed to sport the most “unsexy hair style,” Donald Trump makes this list for reasons obvious and clear. This man personifies the concept of self-branding to the core. He is renowned business tycoon, author, and a television personality, but he is better known to as a man who changed the rules of the game. He transformed the way the world perceived his organization by changing the name of the real estate empire he inherited. He gave it the name Trump and promoted his real estate ventures by this brand name. He is aware of his strengths and through self-positioning, made his admirers and adversaries aware too. He juggled his organizational branding strategy along with propagating himself as a brand constantly.
Paris Hilton
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A tall blonde heir to one of the most reputable hotel chains in the world, Paris Hilton owes her success to the power of personal branding. The Hilton group is a brand in itself and its prominence gave Paris Hilton a platform to carve out her own brand. Many still debate whether she needed a surname to create an impact on the world stage. Being well versed with the art of self-marketing, she probably would have made it without a famous surname. She is visible everywhere. She uses every possible means and medians to get into limelight and stay there long enough. She started her career as a model with the Donald Trump Modeling agency. However early enough, she came out with her autobiography that also went on to create a stir in the media circuit.
Madonna
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“Papa don’t preach” was an anthem for the youth in the 1980s and you still find people humming this song. Madonna Louise Ciccone was born on August 16, 1958 in Michigan. This diva did have her share of tragedies at the adolescent age. Her mother expired shortly after the birth of her youngest sister. However, these tragedies only made her stronger and more confident about herself. She revealed this side of her personality to the world, not to garner sympathy but admiration.
Nevertheless, question arises that why other singers equally talented faded in oblivion even after making a mark. The answer lies in Personal Branding. She positioned herself into the hearts of millions of listeners at a time when male artist dominated the scene. She made her singing career debut with an album named ‘Madonna,’ a clever personal branding ploy. From here, we saw the emergence of Brand Madonna.
Madonna has never let her brand stagnate. She repackaged herself repeatedly and still ruling the music charts and the hearts of countless fans. She spiced the music industry with her reinvention of herself and music. She dictated terms to the recording industry. Her music is incarnation of herself with lyrics that are catchy, though at times outrageous.