Keyword research plays an important role in the success of any business website and hence inbound marketers are at continuous effort to improvise their keyword research for better optimization of their websites. Given below are five important steps that that help in doing best keyword research to shortlist some really important terms to increase the web traffic to your site.
Make a list of the relevant topics that describe the kind of business you offer
Make a note of all the important points or services or content of your website and rank them in order of their importance. Generally, you will find 5-10 relevant topics coming up that are critical to your business and these topics will form a part of the keywords in the processes to be followed.
Filling the topic buckets with keywords
Once you are done with deciding the topic bucket you nave have to find some important keywords that relate closely to them. These form a part of the phrases that are important in increasing the web traffic to your site and would take you at a higher position on the search engine result pages. The aim behind doing this is to gain the reader’s attention and increase visits to your website.
Checking for a combination of short and long-tail keywords in each bucket
Both the short and the long tail keywords are extremely important for a proper keyword research. The short tail keywords are defined as short key word phrases with one or two words in the phrase and are also referred to as head terms; whereas the long tail keywords are longer phrases, consisting three or more words in a phrase. For a perfectly planned SEO of the website, a balanced combination of both the kinds of phrases should be preferred. Long tail keywords are more beneficial since they attract the buyers in the later steps of purchase.
See how your competitors rank for these keywords
A competitor’s keywords may not necessarily affect you. However, they may be a good way to review the kind of keywords you are using. You need to work on the improvement of the keywords that you and your competitor are using. This does not mean that you do not take into consideration the keywords not used by the competitor.
Using tools to shorten your list of keywords
A variety of online tools are available on the internet to help you shortlist the most important keywords for your website. These include the HubSpot, Google’s Keyword Planner, and Google Trends. These tools help you to find the traffic received by a specific keyword and the names of the keywords that are most used currently.
Summary
Doing keyword research with the above simple points in mind will help you get both the short and the long-term benefits giving you more prominence in the SEO.