SEO, or search engine optimization is extremely important for your website. While trying for SEO is important, it is equally important to do things right. Here are some suggestions to help streamline your content:
- Creating good navigation links
Your website construction should aim at making it easily comprehensible by visitors and without any discrepancies. For this purpose, navigation links play an important role and they should be shorter so that users does not have to take it longer to find the contact and other details enlisted in your website. Your website’s position on the search engines is determined by the traffic received by the website and hence the simpler the site the more the traffic.
- Making the page copy relevant and descriptive
You should select an appropriate home page title along with correct details written below which will be displayed when the users type the keywords in any search engine like Google.
- Including core content in the site
Your website should contain each detail such as what kind of services you ought to offer the cost of the services, your contact details, reliability and other details including your experience in the field.
- Get listed on the local search engines and directories
You should begin with listing your website on services and sites such as Google Plus Local, Yahoo directory and Yelp and then head towards business and local government listings of your place. This would increase the chances that the customers find you.
- Encouraging large number of reviews and testimonials
You should enable and encourage reviews on your website along with the local search engines and directories to enable users view.
- Make your presence felt in relevant social networking media
Having enlisted with the social networking websites increases the number of customer visits to your website and thus helps you in gaining more business opportunities.
- Offer freebies
Do not forget to mention freebies such as any current topic, tips and how to do things and making money opportunities since this helps you get a higher ranking in the local search engines. Offering some services for free or at a discounted price can also help.
- Create a mobile optimized website
Mobile is the most popular of all the devices and its usage is ever increasing. Your website should be optimized for mobiles for better and greater popularity and search engine result ranking.
- Installing analytic tools
Tools like Google Analytics and StatCounter will help you know the users of your website. Also remember to have your site indexed and verified by search engine tools like Google Webmaster Tools, and Bing Webmaster Tools. These tools help search engines provide better information about your site.
- Create an XML sitemap
Create the map to enlist all the URLs on your site so that Google Webmaster provides all the pages on your website including your content.
- Domain name resolution
Its better to use the www.version of the domain name to avoid confusion amongst the search engines and users who find it difficult to find your homepage.
- Other important issues related to proper SEO of the website are website interlinking, linking with social profiles and offline networking.
Summary:
SEO is very advantageous in that it makes your website easily understood by the users and the search engines so that the users find it useful.