Search engines are the best and the preliminary ways to increase the popularity of your website on the internet. Search engine traffic is very crucial to the success of any organization since in the absence of this, people might not be able to know about the services offered at your website by searching it. This article tells you about how to SEO your website following simple steps:
- Domain name
The domain name is the basis of a successful website. It should contain at least a few important keywords that are a part of your service. It is very important to choose a consistent domain name for a better SEO of the website.
- URLs
A URL is also called “permalink”. The URL holds great importance because it this very link through which the search engines recognize the content of your website. The URL name should be synonymous with the title of the web page.
- Page titles
Every single page of a website has its title, which is found within the HTML code tags. The page title communicates to the search engines about the matter of your website and hence there should be two or more important key words in the page title. It should be distinct, consisting only 70 characters at the most since more characters don’t appear properly in the search results.
- Meta description tags
Although the use of meta description tags has lowered these days, these tags should be correctly formatted and should contain information specific to their respective page. It should contain only 190 characters, and be designed to attract the users and can effectively appear in the search engines. Avoid using repeated description tags.
- Meta keyword tags
These should be strictly avoided as they are not used by the search engines
- Keyword density
The key word density refers to the number of times your keyword is repeated in each page, which is the main content of your website. The key word density for each word or phrase should be between 2-6 percent so that the page does not look weird and the text is easily understood.
- Internal links
These links are very critical to the way the sites perform on the search engines. The number of links on a web page is directly proportional to the importance given to the page by the search engines. It is very essential that the links are high quality ones which have keywords from the text, appear higher in HTML and connect two very highly related pages.
- The code
A website must possess a good code so as to enable better search through the search engines and also to ensure the correct display of your website pages in different browsers such as Internet Explorer, Firefox etc. You should use the W3C Validator service code for websites with code written before HTML 5 and validator.nu for websites written in HTML 5.
- The visitor behavior
The number of visitors that view your website has a potential impact on the success of the website hence you should ensure that your site has correctly enabled tools like Google Analytics and Google Webmaster Tools.
- Link building
Stay away from link building programs or software since Google and other search engines do not allow them. The links should contain quality content.
Summary
Having good SEO for your website is a way to confirm greater rankings for your website in the search results and with the steps above you can easily achieve better rankings for your website.