Medical Tourism and Healthcare Marketing Masterclass,
Avasa Hi Tech City, Hyderabad, India - July 28, 2023
Agenda and Topics of Masterclass
A globally acclaimed, award-winning strategic leader and speaker, Dr. Prem Jagyasi will be conducting a one-day workshop on Medical Tourism and Global Healthcare Marketing in Hyderabad, India on July 28, 2023. Dr. Prem has delivered keynote speeches and workshops in over 65 countries. Here are they key topics to be discussed in the Medical Tourism and Healthcare Marketing Masterclass.
Become a part of the industry’s top echelon by joining Dr Prem’s Masterclass.
Patient's journey in medical tourism
- Different phases of the patient’s journey in medical tourism
- Importance and need of patient journey mapping
- Identifying different touchpoints in patient’s journey.
- Improving user experience at each touchpoint
- Adding convenience factors at different touchpoints.
- Efficient patient journey mapping
If you’re looking to learn and grow in your industry, join Dr Prem’s Masterclass.
Key success strategies in medical and wellness tourism
- Why you are here and how you can help your patients?
- Deeper understanding of the dynamic market for proactive actions
- Proper market segmentation and targeting
- Create the right business model with the choicest products/services
- Brand building and positioning
- Anticipate points of friction and resolve them even before they surface
- Innovative personalization strategies without adding service cost
- Create moments of truth
Strategic brand building and positioning in Medical Tourism and Wellness Tourism
- Website building and logo creation
- Effective communication strategies pre-, ongoing, and post-sales phase for building trust and relationship
- Creating a value culture in the organization
- Creative automation service for better customer engagement and post-sales service
- Quality management in service delivery
- Business launching strategies
- PR activities, networking, and participation in events and meets
Patient Acquisition in Medical Tourism
- Holistic understanding of patient’s needs
- How to be the first mover
- Simplifying the business processes with added layers of convenience
- Online reputation
- Integrated marketing approach
- Lean, viable, and sustainable paid marketing
- Importance of partnerships and referrals
Legal, ethical & cultural issues in Medical Tourism and Wellness Tourism
- Common cross-cultural issues faced by medical tourists
- Developing cultural understanding of patients
- Why cultural understanding is important for destinations?
- Key legal terms in medical tourism and legal recourse available
- Understanding patient’s rights
- Ethical concerns in medical tourism and ways to address them
- Ethical documentation in medical tourism
- Identifying unethical practices
- Strategies for medical travelers
Medical Tourism Facilitator business and matchmaking services
- The role and importance of medical tourism facilitators
- How to plan and set up medical tourism facilitator business
- Ethical and legal parameters of medical tourism facilitators
- Accreditation in medical tourism facilitator business
- Strategies for efficient matchmaking services
- Leverage AI in matchmaking
AI-driven Personalized Patient Engagement
- Integration of AI technologies for personalized patient engagement
- Leveraging AI to understand and analyze patient preferences and behaviors
- Customizing patient interactions and care plans using AI algorithms
- Real-time monitoring and feedback through AI-enabled platforms
- Enhanced patient education and empowerment through AI-driven personalized content
- AI-driven predictive modeling for proactive interventions and preventive care
- Seamless integration of AI-powered virtual assistants for personalized patient support.
Digital Marketing in Global Healthcare, Medical, and Wellness Tourism
- Understanding niche markets
- Analysis of marketing goals
- 7Ps of Dr Prem’s Medical Tourism Marketing
- Focused advertising spend for measurable returns
- Strategies to tap zero-search results and voice commerce
- Effective content marketing driving user engagement
- Best strategies for posts, reels, stories, and sliders on social media
Digital Marketing in Healthcare
- Informative and user-friendly website
- Targeted online advertising
- Social media engagement
- Search engine optimization (SEO)
- Email marketing campaigns
Advanced Content Management for Healthcare Brands
- Tailored content management system
- High-quality and informative content
- Advanced personalization techniques
- Content automation tools
- Compliance and brand consistency
- Data-driven content optimization
- Integration with patient portals or apps
Budgeting and ROI in Healthcare Marketing
- Set marketing budget based on goals and financial capabilities.
- Allocate budget strategically across channels.
- Track and measure ROI of marketing efforts.
- Analyze and optimize successful campaigns.
- Continuously monitor and adjust budget and strategies.
Medical Tourism and Healthcare Marketing
- Targeted marketing campaigns for medical tourism.
- Highlight unique healthcare facility offerings.
- Utilize digital strategies for international reach.
- Collaborate with travel agencies/platforms.
- Leverage patient testimonials for credibility.
- Implement multilingual support.
- Partner with international insurers/employers.
Corporate Wellness Marketing
- Promote corporate wellness programs.
- Highlight employee benefits.
- Utilize digital marketing channels.
- Offer customized solutions.
- Showcase success stories.
- Collaborate with influencers.
- Provide educational resources.
Attended By
Hospitals, Clinics
Doctors, Dentists
Dental tourism facilitators
State Tourism boards & tour operators
Health Insurance Companies
Wellness centers, Spas, Alternative therapy centres
