Your brand is what people think and feel about you. It simply depends upon what you tell them and show them. Your brand identity is a collection of visuals and messages like your icon, logo, tagline, colors, stationary and packaging. These elements will help people recognize your brand. People tend to appreciate those they know, like and trust. They also exemplify things, and look for the human elements in non-human things like products and business. One of the major ways to differentiate your brand is to set out your brand’s personality attributes. A strong brand’s personality is important for effective engagement through channels such as social media. A Twitter account and a Facebook page is an opportunity to use a brand voice to create conversations as your brand is speaking directly to your audience in a one-on-one way.
Identity and differentiation helps your audience to connect with your brand on a personal level and share your success. It creates engagement by establishing a shared objective or value between your audience and your brand. It adds value to your audience’s interactions with your brand, helps in maintaining and establishing a positive conversation. It boosts word of mouth referrals because when your audience feels like they know and can trust your brand, they are more likely to refer leads your way. Creating a strong personality for your brand is something that takes time and authentic strategy. The first step is identifying your current brand personality so that you can explore avenues to connect more effectively with your targeted audience.
Every brand has a personality. If you are in charge of your own brand, it is critical to figure out what that personality is and how to communicate it consistently. It is a part how customers distinguish the brand and how the brand differentiates itself from the competition. It helps select the most suitable message and media, or more effective and suitable sponsorships or partnerships. Once you recognize your brand’s personality, you can find ways to develop the tone of voice that could help you reach your audience on a human level, encouraging them to talk back.