Ways you can optimize your website for mobile

With over three fourths of the world population owning some form of internet enabled mobile device, it has become a necessity for web designers to design sites that are mobile friendly as well. A lot of individuals choose to browse the internet on their mobiles as well, meaning every website designed from now on should be flexible enough to open on different kinds of mobile devices. Here are some tips that will help designers optimize their websites for mobile use in an easy and efficient manner.

Include mobile design in the initial plan

Tablet PC and Smart Phone

A lot of web designers design the site first and then consider optimizing it for mobile use later. A better way to do this is to incorporate the mobile first strategy in the initial design phase itself. Considering that most of your users will be visiting your website via their mobiles, it is best considered to create a simple, clean and responsive (without compromising on class or sophistication of course) design that opens up easily on any mobile device.

Focus on functionality

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Provided the screen space of mobile devices is much smaller than computer screens, you need to design a site that focuses more on functionality than looks. With mobile users, you need to ensure that you allow visitors to get things done in the quickest and most efficient manner possible.

Aimed at achieving goals faster, your website should be efficient enough to have all the necessary tools like product search, reviews, store locations, shopping carts, billing sections and even currency converters functioning optimally.

Aim for fluid layouts

UI/UX Design

An important part of designing websites for mobile use is ensuring that the site opens up on any kind of mobile device without any hitches irrespective of the latter’s screen size. The best way to achieve this is to opt for fluid layouts that focus more on percentages rather than pixels and other forms of definite measurements. Although a bit tricky to handle, fluid layouts are the best bet if you want to aim for a mobile friendly website that can be accessible via different devices.

Ensure content is available for all users

Content

A mistake some web designers tend to make is planning certain content on the site around fluid layouts while leaving the rest inaccessible to mobile users. This will definitely backfire as visitors figure they can access only a portion of your website and get frustrated in the process of being offered just a stripped down version of the site.

The best way to thwart this issue is to make the layout and design simple and center the entire site on fluid layouts. You can also consider moving some content to other areas of the website to remove clutter. However, whatever you choose, you need to ensure that all of your mobile users get access to all the content on your website.

Design website based on touch

Tablet computer business woman

A lot of your visitors accessing your website on their mobiles will be using their fingers to navigate around the site. Ensure that your website is based on touch rather than on mouse pointers. Of course, fingers come in all sizes as well. So your website should be able to accommodate all of these options with ease without making visitors pinch the screen too much to choose an option, zoom in quite a lot to view something and so on. Include large touch inputs and gestures to avoid repeated instances of inaccurate tapping as this will help retain visitors to the site to a great extent.

A lot of website designers need to focus on making their websites more mobile friendly. A few simple tips incorporated during the design phase can help a website be optimized for mobile use in an easy and efficient manner.