responsive web design in different devices

Increasingly dominant in the web world, RWD aka Response Web Design has gained quite an edge. RWD can be considered as an approach to create websites that are compatible with all major screen sizes.

 Web Design Website WWW Layout Page Connection Concept

It also deals with creating websites that are designed to offer optimized UI interaction and content delivery for every kind of visitor possible. Responsive Web Design is being quoted as the best possible way to create websites that cater to the constantly changing nature of the World Wide Web.

Some existing techniques to RWD that are in use

Responsive Web Design (2)

RWD has evolved considerably over the past few years. However, there are still some techniques that remain unchanged to this day and are still considered as very good practices by experienced developers. Some of these RWD practices include support for multiple display types, support for multiple input mechanisms for enhanced UI, enhanced display flexibility for different media devices and use of breakpoints and media queries in the layouts for improved adaptability.

Companies that have perfected RWD

Responsive Design Apps

A typical RWD approach to creating a website would involve creating measures to make the transition from desktop to mobile screens as seamless as possible. Here are some companies that seem to have found the trick to achieving this via a fluid RWD approach.

  • Pittsburgh Glass Center Art Museum Website

One look at this website would reveal a classy navigation system that transforms into a simple icon link on smaller screen sizes. This link will connect to another set of anchored links at the footer, thus making the page look less cluttered and easy navigable.

  • Disney’s Pixar Website

This impressive RWD design concept by Disney offers a standalone browsing experience for mobile users by simply doing away with the unnecessary stuff and displaying only the most important features within the smaller screen size.

  • ClearLeft Website

Rather than reducing content, ClearLeft adopted a RWD approach that would segregate content into clear, easily tappable blocks on mobile screens.

Common Problems faced during RWD

Tablet PC and Smart Phone

RWD is still considered a fledgling methodology today, thanks mainly to a few very common problems that developers tend to face with it. Some of these problems include:

  • Client Introduction to RWD: Older websites followed a linear design that was easy for clients to follow. The advent of RWD has led to the development of more powerful tools like sketching, wireframing and prototyping that many clients find hard to decipher when creating a website.
  • Fixed-Width Site Conversion: While newer sites would follow RWD practices, the issue lies with older fixed-width sites and how to make them responsive. Coding for RWD practices are less flexible, meaning the only two options for these websites would be reverse engineering the existing designs or rebuilding them completely.
  • Image Adjustment:Like navigation, image adjustment with smaller screen sizes becomes a problem many developers face when adopting RWD practices. Since there are no set specifications, one has to do with a personal choice of scripts to add this functionality to the site in order to make it more adaptable to the new devices that get launched in the market each day.
  • Table Adjustments: Another common issue many developers tend to face when adopting RWD is adjusting the table data to appear seamlessly on multiple screen sizes. Adjusting a large sized table in a small screen by simply squashing the data in it is never a viable option.

The secret behind the perfect RWD design


Contrary to the popular notion, RWD is in fact very simple to understand and design. However, the trick lies in starting with the basics before jumping onto the more complicated practices. This would allow one to build a strong interface and allow for more layers of complexity to be added later as the need arises.

Responsive Website Design is gaining more prominence these days owing to changing nature of the internet landscape. In contrast to old websites that are linear and static, RWD websites are more fluid based and user friendly. These tips will help one understand the techniques to follow and the mistakes to avoid when opting for RWD practices.