When it comes to creating a mobile app, one particular area you need to put more focus on is customer experience. Achieving good user experience in the case of a mobile app pertains to creating an app that looks great and is easy to use.
Considering the cut throat competitive world we live in today, it is imperative that every mobile app that is created manages to impress users with its looks, functionality and features. And user experience is best what describes these factors perfectly. Here are some tips that would help make a mobile app all the more user friendly.
Discover Current Trends and Experiences
It is considered wise to have an understanding of the trends and experiences that currently drive the market when designing a user friendly mobile app. Knowing how your target customers would view and interact with the app and its features would help you design an app that is both user friendly and platform independent. You can also take a cue from other popular mobile apps that have carved a niche for themselves in the area of user friendliness.
Filter, Filter and Filter
Your main aim with a mobile app would be to push the most relevant information across to the user while filtering out all the unnecessary stuff. Too much information and too many features on an app would tend to make it quite messy. So list out all the important features of the app and showcase them while doing away with the others, i.e. hide them way unless the user specifically looks for them.
Provide Clear Navigation
The home screen of your mobile app would create the first impression. Hence, ensure that is has the looks, features and functionality to hook users at first sight. Provide clear navigation options which are logical and task oriented. Set the primary content and navigation as visible by default while all other content and navigation remain hidden away until requested for.
Remove Signup, Signin Hassles
One of the main advantages of mobile apps is that they do not require the user to sign in every time they are opened. Design your mobile app along the same lines as this would provide a high level of personalization and convenience to the users. Request for a sign up only if absolutely necessary.
Provide an Interactive Tutorial
First impression counts. You can use this to your benefit by offering a quick tutorial of how the app works. Don’t stick to showing each and every detail of the app in the tutorial as the users would figure most of the common stuff on their own. Highlight only those features that may seem to be confusing for the users to understand without proper guidance.
Offer Excellent Search Features
Your mobile app users would most definitely want to search around for what they want. As such, offering an appropriate search facility would enable these users to find what they want easily and quickly. Offering an app search option would increase conversion rate greatly as well, meaning a higher customer satisfaction score for the app.
Designing a user friendly mobile app is not that hard a task. By taking into consideration a few simple tips and tricks, you can be sure to create a mobile app that is catchy, functional, feature rich and extremely user friendly, thus offering visitors a great user experience.
