Overseas market expansion is considered a crucial step for any business’s growth strategy. Many businesses claim that one way to attract overseas customers is to offer them a multilingual website. Multilingual website localization can in fact, boost the traffic to a website by at least 90%. But how does one go about creating a multilingual website? Here are some tips that can prove to be handy in this case.
Provide Options to Change Language
What is the use of a multilingual website if it does not offer you the option to change languages? Many multilingual websites come with either a drop down box on the top of the page or a switcher in the footer containing a list of languages the visitor can choose from. Whatever the pattern may be, it is imperative to make the language option easy to see as well as access.
Opt for Human Translators, Not the Software
Rather than relying on translation software to translate the website content into different languages, choose human translators from the respective regions. These individuals would be more experienced in the local vocabulary, including pronunciations and even subtle nuances which the translation software may ignore.
Call the Language by its Name, not the Country it Comes From
It is wise to call a language by its name rather than the country it comes from. Some countries follow multiple languages. Hence, it would be difficult to differentiate between these languages. Calling them by name would make it easier for visitors to zero down on their preferred language.
Choose Fonts Carefully
When choosing the font for the website content, it is imperative to choose one that is compatible with multiple languages. This would eliminate the loss of content triggered by missing characters or signs that may be available in one language but not the other. Typographic factors need to be considered as well. It is imperative that the character groups included in the files are refined enough to not appear heavy or cluttered on the website irrespective of the language they are displayed in.
Choose a Dedicated Domain For Target Countries
Although sticking to one domain may be considered convenient, it may not work well for a multilingual website. It is therefore advised to have a dedicated domain for the target countries (for instance, co.in for India, co.uk for UK). Search engines usually use these domain names to geo target the website’s location. This would, in turn, make it easier for the website to appear on country specific search engines as well.
A multilingual website would surely boost a business’s growth. These tips will definitely help when it comes to creating and maintaining a multilingual website.