Why festival tourism matters

Festival tourism is a big foreign exchange earner. With money literally flowing in with the influx of hordes of tourist, the local economy gets a vital shot in the arm. Festival tourism offers a tourist- local interface, and much of the cultural flow is a one way traffic that is the local culture, tone of the celebration and traditional beliefs find a way through the rituals of the festival having a great impact on the visiting tourist.

This is a wonderful exposure to the cultural wonders that are manifested in a festival in a big way. The carnivals for example gather a large crowd of locals and tourists. The makeshift commercial units that grow under the light of a grand carnival have much business to do. Their products and services find a ready market in the visiting tourist population. Money flows in from the tourists, and makes these vendors a bit economically better off than what they used to be prior to the festival. On the other receiving end, the tourist gets is satisfaction. His objective of festival tourism seems fulfilled.

A festival site is an amazing opportunity to learn and understand how the local crowd reacts to the grandeur of festival celebration, and their attitude towards the visiting foreigners in the background of the cultural festival. The greater the hospitality and friendly attitude the bigger will be the crowd size in a tourist destination during festivals in the coming years.

Festival tourism shrinks the world in a bind of cultural celebration and makes one feel his identity is not just confined to the citizenship of a particular country. The tourist almost assumes the status of a global citizen and is expected to participate in any festival celebration across the globe irrespective of his country of origin. This in fact, fosters a universal acceptance of tourists of all nationality and benefit flows in every direction, making all the faces connected with the festival happy. This mammoth meet of people belonging to different nations inspired by the spirit of festival is a promotional device that spreads the popularity of festival tourism far and wide.

The festival roars and the pitch reaches a crescendo with a lot of commercial activities around. This triggers more spending and the local business stands to gain. These festivals offer a great opportunity for the locals to display their potential through dramas, plays, mimes, acrobatics and other forms of public entertainments and reap benefits. The local residents get to observe the impact of the festival on the tourists and keep an eye on the size of the crowd the festive attractions are able to draw. Based on the observations, they take many important decisions on pricing, additional features and facilities to be incorporated as regards the accommodation, transportation and other saleable services they put on offer for the festival tourists. This is a great study which will shape how the local residents would react to the crowd of festival tourist. Needless to say if the festival and the visiting tourist generate more money and employment, the locals would wish the tourists stay forever!

The impact the festivals have on the tourists helps framing certain policies and budgetary plans by the government as well as industrial entrepreneurs. The rising size of the festival tourists may call for the growth of the hotel industry to cater to the needs of the growing crowd. The flow of foreign exchange would fortify the economy.

Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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