Essential components of wine tourism

The chief components of wine tourism are based upon the foundation blocks like visits to the vineyards and wineries, tasting a paired combination of wine and food and witness the process in its entirety from the point of harvest till the prepared wine is barreled and locked in a cellar. Against the background of this big picture, there exist a large number of micro components crucial to wine tourism keeping the wine business going.

At the commencement of the wine holiday, the tourists are tutored the art of wine tasting and other essential concepts under the competent guidance of a wine expert. It comes within the accountability of the winery to ensure that the tourist is relaxed and feels at home. The tourist looks convinced and confident about all the exotic happenings going on around him, and is not put off by an alien atmosphere inside the tasting room.

The tourist needs to have the right kind of feel for the vineyard, and should be able to read the environment. This is very important, and the acquaintance is cultivated over years of exposure.
The tourist needs to get drawn into planting and pruning classes, exposed to a closely networked demonstration of all the farming activities done prior to grape harvest.


Plucking of grapes and transporting them to the collection baskets is a subtle art .This is one fundamental component of wine tourism, and the tourist needs to have a certain level of familiarity with this exercise while exposed to this vineyard environment with varieties of grapes.

Tasting different breeds of grapes in the vineyard and inculcating the appreciation of the fine taste comes from the first hand tasting revelation the tourist experiences in the vineyard. The learning process sets in, and the tourist recognizes the varieties and has an exposure to blending of different varieties experiencing a unique taste in the wine mix.

An age old practice awaits the tourist post harvest. It is largely a way of having fun and frolic where the tourist is engaged in crushing the grape bunches under his feet. This traditional group activity is known as grape stomping directed at taking the juice out of the ripened grapes. The juice goes into wine making, and the crushed leftovers are possibly turned into cattle feed.


Blending of wine requires real artistry from the tourists’ side, which he does with the assistance of the wine maker. Once acquainted with the procedure, the tourist puts in his creativity in order to see his preliminary lessons in wine making sees the light of the day. He can understand the ageing process by tasting sample wines stored in barrels for maturing. He is fascinated to learn that the taste gradually alters as the stocked up wine ages.

The wine tourist feels amazed at the stunts that lie ahead which constitutes important components taking the popularity of wine tourism sky high. Opening the lid of a wine bottle with a sword is one such impressive demonstration displayed by a winery expert. There are tasting workshops organized to guide the tourist through a journey along his sensory insight discovering the basic differences in sweet, bitter, tangy and sour wines. Exploration into an assortment of wonderful wine-food mix and discovering a wide fluctuation in aroma and taste exhilarates the tourist. Fault workshops are organized where the tourist learns to locate flaws in wine and in taste. Experiments with a combination of musical melody and wine are done to see the customers’ response. Different tunes are paired with different wine turning the atmosphere dreamy and enchanting, and the tourist takes a vow to make a repeat visit.


Contact with the local folks brings out the essence of local flavor. An introduction to regional cuisine, local ethnicity, music and dance helps tourist mingle with the spirit of the wine country. An outdoor barbecue right in the hub of the wine land would not be a bad idea. However, care must be exercised not to litter the place with garbage and tamper with ecological harmony. Cosmetics made from grapes would do a bit of healthcare and wine therapy. Besides, there are several other exciting components of wine tourism touching the modes of transport like ballooning and flying over vineyards in winery aircrafts. Horse and motorcycle ride along the wine country would make the trip thrilling. Local harvest and cultural festivals are great tourist pullers constituting important components of wine tourism.

Environmental factors, winery hospitality, quality of accommodation, gastronomic set ups and finally  the winery staff who lend a helping hand to make your trip a great experience are the most important components of wine tourism. Special mention should be made of the human resource without which the other components would just have been a dead assemblage of inanimate entities. Pairing wine with chocolates, cheese, pastries and other gastronomic delicacies gives wine tourism a special dimension. It is basically the product of human preference and fancies, and how this human factor makes an impact on the wine cult is in fact a million dollar question and the future of wine tourism largely depends on it. Survey of the global wine market, analysis of the demand and supply situation, acceptability of wine tourism in the near future and the economic viability of owning and operating a wine estate are certainly the vital components which would shape the future of wine and tourism that goes with it.



Dr Prem Jagyasi

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

Related Articles

Back to top button
%d bloggers like this: