{"id":15393,"date":"2013-04-04T07:37:25","date_gmt":"2013-04-04T07:37:25","guid":{"rendered":"http:\/\/instamedia.com\/blog\/?p=15393"},"modified":"2020-09-10T05:04:40","modified_gmt":"2020-09-10T05:04:40","slug":"war-of-words-is-apple-too-defensive","status":"publish","type":"post","link":"https:\/\/drprem.com\/tech\/war-of-words-is-apple-too-defensive\/","title":{"rendered":"War of Words: Is Apple too defensive?"},"content":{"rendered":"
\n\"Grow<\/a>\n<\/div>\n

Over the years, Apple has established itself as a technological giant, which thrives on the loyalty of its following. But recently Apple has been in the news for all bad reasons. Just a day before Samsung announced its next big product \u2013 the S4, Phil Schiller, the vice president of marketing made an error that caught widespread media attention. During an interview with the Reuters, he said, \u201cthe news we are hearing week (is) that the Samsung Galaxy S4 is being rumoured to be shipped with an OS that is nearly a year old.\u201d To this he added, \u201cCustomers will have to wait to get an update.\u201d<\/p>\n

It is sure that this was an unforced error on his part, which he immediately corrected, but to his dismay and to Samsung\u2019s delight, the interview received widespread media coverage, including the giants like Wall Street Journal and Bloomberg. Consequently, trade pundits didn\u2019t take Schiller\u2019s trash talk too well and accused Apple of being defensive and trying to create a bad stance of Samsung and other companies in the market.<\/p>\n

\"2013-03-13T192639Z_4_CBRE92C1BCC00_RTROPTP_3_APPLE-IPHONE_original\"<\/a><\/p>\n

A lot of loyal Apple followers didn\u2019t take this bashing of Schiller too well. They believed that such an accusation is hypocritical, especially because Samsung advertisements and market promotion strategies generally depict iPhone as an old fashioned, cult followed brand, which is generally used by hordes of sheep and golden agers. They believe that such a depiction by Samsung is itself a form of defensiveness. The true believers question that if Samsung\u2019s direct target advertisements are fun and creative then why Schiller\u2019s error and mis-steps is termed as \u2018defensive?\u2019<\/p>\n

The truth is, Apple has a different standard, a standard where Apple started as a challenger and ended up becoming \u2018The Man.\u2019 It\u2019s true that Apple itself has poked fun of Microsoft in a series of advertisements titled \u2018I\u2019m a Mac, You\u2019re a PC.\u2019 But their days of taking a shot at other organizations are now over. Considering that they have enjoyed a reputable stance at the top, the organization should have shown a grace, where it didn\u2019t trash its competitors through mean remarks.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

There is no denying of the fact that Schiller\u2019s remarks would soon be forgotten, but it is increasingly being noticed that Apple abuses the use\u00a0 of words like \u2018incredible,\u2019 \u2018great\u2019 and \u2018best\u2019 when discussing about its own products and\u00a0 business. For instance, in W Edwards Deming\u2019s gospel, In God We Trust, Everyone Else Brings Data, a handful of Apple earning calls were analysed, wherein it was clear that the occurrences of these words was way too often.<\/p>\n

\"1671074-poster-1280-ipad-mini-inhand-wht-ios6-print\"<\/a><\/p>\n

In five of the earning statements, the word \u2018incredible\u2019 appeared at least 7 times and maximum 11 times, similarly words like \u2018tremendous, amazing, thrilled, strong and maniacally focused and great\u2019 were used innumerable times (especially \u2018great\u2019, which was used 70 times). On the other hand, bad words like \u2018disappoint, weak, bad, fail and iMap\u2019 were hardly there (weak was mentioned only 7 times, 6 of which desired terms like \u2018weak dollar\u2019 or \u2018weak PC Market\u2019).<\/p>\n

Although, it is understandable that using positive terms is all about feeling optimistic, but using it too many times is just an abuse of language, which leads to incredulity and appears that the organization is bragging. Because of this, the listeners are losing faith in the speaker, thereby Apple losing control of its narrative. And since Apple isn\u2019t feeding the media with interesting stories, they are finding captivation in rumours.<\/p>\n

A lot of people believe that Apple rose to the top without word tactics, but this isn\u2019t entirely true. Dear Leader was known to have trusted friends in media, those who used excellent approaches to promote the product. But now, it seems to be gone. All that is seen is that Apple shares jumped 2.58 percent a day after Schiller\u2019s remark, wherein he should have said nothing and allowed the critics to judge S4\u2019s shortcomings.<\/p>\n

 <\/p>\n

\n\"Dr<\/a>\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Over the years, Apple has established itself as a technological giant, which thrives on the loyalty of its following. But recently Apple has been in the news for all bad reasons. Just a day before Samsung announced its next big […]<\/p>\n","protected":false},"author":1,"featured_media":15394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[52,95],"class_list":["post-15393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-video","tag-featured","tag-top"],"_links":{"self":[{"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/posts\/15393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/comments?post=15393"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/posts\/15393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/media\/15394"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/media?parent=15393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/categories?post=15393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/tech\/wp-json\/wp\/v2\/tags?post=15393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}