Summer Wellness 2010 To Promote Healthy Living As Temperatures In The UAE Hit The Hot Spot Major community health initiative aims to keep residents active at this time of year

Dubai , UAE – June 16, 2010:

This year’s Summer Wellness campaign, which commences on June 17, will tackle the vital subject of how to remain healthy during the region’s prolonged hot and humid season. At a time of year when outdoor activities tail off because of the excessive outdoor heat, Dubai Summer Wellness 2010 addresses the fitness and health issues that are inevitably thrown up by the excessive temperatures that are an uncomfortable feature of the UAE’s summer. The program of activities forms a major part of the Dubai Summer Surprises (DSS) and follows on from last year’s successful inaugural event.

“one of our core objectives at DSS is to support community initiatives during the summer event. Helping and guiding people to stay healthy in the summer is a great addition to our program,” said Mohammad Al Kamali, Marketing Director at Dubai Events and promotions establishment. “It was an easy decision to continue with the Summer Wellness campaign for 2010, as it proved to be a big hit last year, with thousands of shoppers visiting its stands to receive free health-related advice and information,” he added.

Summer Wellness 2010 will visit a number of major shopping malls over the 52 day DSS period. Popular centres included in the program are Dubai Mall, Dubai Festival City, Dubai Marina Mall, Wafi and Mercato. Each of the individual mall’s activities will have its own theme and customers wanting healthy tips and a personal health check-up can look forward to a schedule of events that includes free health screenings, cookery shows, fitness demonstrations, quizzes, competitions, edutainment activities and consultations from experts.

“Eating healthily is something that is important all year around and a healthy diet in the summer is dependent on finding healthy ingredients,” said (name and designation) for Jenan, Main-sponsors of Summer Wellness. “Nutritional and wholesome ingredients are the building blocks for a well-balanced diet and Jenan’s dedicated food laboratory produces specialized foodstuffs for individual dietary requirements, such as diabetic, whole meal and cholesterol care flour. We are very happy to be able support this initiative, as an integral part of a healthy lifestyle is being educated on what ingredients are the best for each and every meal,” he added.

As well as passing on tips on nutrition and staying fit throughout the summer months, Summer Wellness 2010 will also address personal grooming, with important advice being given on such aspects as how to look after your skin in difficult climatic conditions.

“VLCC today is one of the largest wellness brand in the region, and has always taken initiatives to spread awareness about healthy living. As VLCC provides complete wellness under one roof, be it in form of weight management services, skin care, hair care, spa services or day-to-day beauty services, it was a perfect connect with the concept of Summer Wellness, and therefore we came forward to support this initiative as a main sponsor” said Mr. Prafull Dwivedi, Business Head, VLCC International. From this platform, we plan to spread awareness and knowledge about good nutrition for the complete body, be it from obesity point of view or for a health skin or hair. Skin in particular can suffer majorly during the high temperature and high humidity season, and we are also looking forward to educate people on how they can look and feel their best during these uncomfortable months,” he added.

The organisers of Summer Wellness 2010 say that the drive behind their campaign comes from an awareness of the factors that can cause a drop-off in exercise at this time of year. Their intention, they say, is to encourage pursuits that will ensure that people of all ages remain active during the hottest part of the year.

“Summer is a notoriously difficult time for people in this part of the world to remain fit and healthy, as the adverse outdoor conditions mean that residents are more inclined to remain at home during these hot months,” said Dr. Prem Jagyasi, CEO and MD of ExHealth, the organisation behind Summer Wellness. “Our series of activities has been designed to show that it’s possible to remain in great shape throughout this difficult season,” he added.