Increase in demand created by the medical tourism industry has urged many hospitals and medical centers to take steps to promote themselves as the next big medical tourism facility. However, in a bid to enter the race fast, these centers tend to make certain blunders that end up costing them dearly in the long run.
This case relates specifically to medical technologies. New technologies must be carefully considered and scrutinized before being accepted into a medical facility. Technologies related to risky fields like cardiology, orthopedics, bariatrics, etc. need to be accepted only to increase the safety and efficacy of treatment, and not focus on competing with other facilities or internal stakeholders alone.
One mistake is all it takes to destroy the facility’s reputation. Hence, hospitals and medical centers need to be very wary of tech blunders in order to retain their name in the medical tourism industry. Let’s take a look at some of these common blunders every medical tourism facility needs to avoid.
Making Decisions based on information available on the internet
Relying solely on the information available on the internet when choosing medical technology is one of the greatest blunders a medical tourism facility can do. An information source from the internet is very likely to be fake or false. Hence, choosing medical tech based on an unreliable source of information can prove to be detrimental for the facility’s progress in the long run.
Ignoring internal conflicts when requesting new technology
It is imperative that a medical tourism facility takes the opinions of its entire medical staff when requesting for new equipment. Conflicts of interest in the matter could otherwise, lead to issues that may prevent the facility from utilizing the equipment in a proper manner.
Accordingly, there might be just one physician who wants a specific technology while the others want something else. Allowing the physician to influence the decision making process will not go down with the other medical personnel, thus creating more internal conflicts that can prove to be detrimental for the facility.
Believing that newer automatically means better
This definitely does not hold true. Buying medical tech just because newer may mean better would not help a medical tourism facility at all. The efficiency of a medical tourism center is measured by the work it does, not by the newness of its equipment. Hence, choosing medical equipment just to improve the appearance of the facility would definitely not rule in the latter’s favor in the long run.
Ignoring the needs of the specific patient population who visit the facility
A medical tourism facility will experience a steady influx of medical tourists for a certain procedure or treatment. Hence, choosing medical equipment to benefit those patients should be the main concern of the facility rather than choosing equipment for a procedure that hardly has one patient a month or so. Ignoring the existing patient list in favor of new ones can hardly offer positive returns for the facility.
Not verifying technical specifications and blindly following the manufacturer’s information
A medical tourism facility would need to inquire about the technology they plan to buy from a specific manufacturer. Instead of simply relying on the technical specifications provided by the latter, they would need to as for clinical evidence regarding the positive and negative impact of the technology on patient outcomes.
Failing to do so would likely end up in the facility purchasing technology that does not deliver as promised or has adverse effects on the patient outcome. This, in turn, would lead to the facility losing its name and reputation in the medical tourism circuit.
The rising medical tourism industry has urged many a country to take steps to project itself as the next big destination of medical tourists. However, in a hurry to achieve this status, some of these destinations tend to make blunders that would cost them dearly later on.