The struggling medical tourism sector has been longing for a fresh impetus, and is now getting ready to make a mark with the announcement of the 1st Adriatic Health and Tourism Investment Forum. Providing a much-needed investor-attracting platform, Croatia has initiated a timely step to strengthen the medical tourism market and also to make its presence strongly felt in the Global Medical Tourism circuit.
The charm of Adriatic is always tourist beckoning, but this region has more to offer in terms of natural healing and other high-quality medical treatments.
Adriatic Health and Tourism Investment Forum:
To empower the high-earning Croatian economy, the country is looking forward in synergizing its health and tourism sector by hosting the 1stAdriatic Health and Tourism Investment Forum on October’17 in its capital city Zagreb.
The 2 day forum to be held on 12th&13th October in Hotel Sheraton under the patronage of the President of Republic of Croatia, MrsKolinda Grabar Kitarović and The Ministry of Tourism and Ministry of Health, is expected to be a grand success which would foster the development of a sustainable health tourism market in Croatia and Adriatic region.
Tourism in Croatia accounts about 20% of the GDP. About 11 million tourists mainly from Germany, Slovenia, Austria, Italy and the Czech Republic visit this land every year. The Adriatic coast has seen the bulk development in tourism and continues to remain in focus in health tourism sector as well.
Healthcare standard in Croatia is almost at par with the developed European nations. Considering the treatment cost in comparison with the quality of service, the conditions for growing health tourism weigh largely in favor of this country. In 2016, the head of Tourism Ministry made it clear to leave no stone unturned in successfully implementing the action plan for developing medical tourism till 2020, which has been an integral part of the National Tourism Development Strategy.
The primary objective:
The Forum is set to offer a wide base for proficient stakeholders for a comprehensive understanding of the projects lying ahead, their future growth opportunities and their capability to draw tourists to this region.
Announcement of Adriatic Health and Tourism Investment Forum:
Image Source : Arhiva.Dalje.Com
The ball was set rolling by Dr. MiljenkoBura, the President of the organizing committee of this forum whose presentation on Croatian tourism and healthcare sector created a long lasting impression in the annual conference of The Association of Croatian-American Professionals (ACAP) held in May’17. ACAP is also showing enough enthusiasm in promoting Croatian health tourism capacities in the US to invite attractive investments in various Greenfield and Brownfield projects of this region.
Image Source : Dr. Prem Photo Gallery
Dr Prem Jagyasi will also deliver a presentation on role of lean leadership and creating structure for organizations seeking investments. Lean leadership is a great tool for startups as well as well-established players to cut the cost, improve productivity and enhance profitability. Read more Medical Tourism and Healthcare App funding tips and trends for your Startup – by Dr Prem
Apart from the leading dignitaries of the host country and other guests from different corners of the world, the forum will be marked by the gracious presence of Mr. EminCakmak, the founder and first member of Turkey’s Council for Health Tourism, who was instrumental in making Turkey as one of the top ranked European Health Tourism Destinations. It is expected that his valuable insights and experience would enlighten other guests in making successful health tourism ventures in Croatia.
The mission of this forum is to position Croatia and Adriatic region as the full-fledged health tourism destination in Europe by exploring its natural resources and talent and its proper utilization through efficient and channelized systems.
The forum will offer opportunities for divulging certain key questions having a significant bearing on the growth and long term sustenance of health and wellness tourism in Croatia and the Adriatic region. These areas would be broadly underlined as:
- The investment aspects of health tourism.
- The profile of the investors, their interests and stakes and the possible scale of their investment.
- The profile of expected guests in the Adriatic region and fresh potential in this region that would lure more customers.
- Significance of the region in terms of tourist attractions is to be explored from the angle of security offered as well. This would help build mutual rapport and trust between the tourists and the service providers of this region.
- Much will depend upon the role of key players and their performance supported by capital base and expertise and their ability to make this region a Health Tourism gem of Europe.
The platform for extensive B2B and B2G Networking:
This forum will be the perfect venue for all having ambitious growth plans within the ambit of the health tourism industry. Those interested to deliver their bit with their personal business expansion synchronized with the growth of health tourism in the Adriatic region are sure to benefit from this forum.
While exploring opportunities in this highly promising region for health tourism, the key players need to understand the areas needing substantial outlays. While doing this they would also need to assess the local economy, the spending capability of the locals and the government support.
The accessibility of this region in terms of airways connectivity and ties with the major airlines would also be an important factor in this connection. How far would their project fit into the local scenario would be a challenging yet a necessary appraisal. Hopefully, much of their business quests and the related issues in the domain of health tourism will be answered in the Forum.