Well, perhaps they donât have the money for celebrity endorsements. So they decided to wake men from history from their graves and strip off their dignity. That is what happens in this new print campaign for Balls of Berlin, purveyors of menâs underwear.
If you think that you can sell underwear through Christopher Columbus, Robin Hood, Louis XIV, Napoleon Bonaparte, George Washington and Otto von Bismark, that attitude is a narrow one.
Previous grave-digging effort in advertising: AIDS campaign makes Saddam, Stalin and Hitler turn in their graves
Agency: Glow, Berlin
Creative director: Johannes Krempl
Art directors : Nicole Lanners, Carmen Gebhard and Ina RÃ¼diger.
Via: Inspiration room